Our design style adopts a brand-new design language and has a strong sense of the future. The appearance of the car continues the family design concept, the front of the car looks thin, the headlights on both sides are fashionable, and the internal light groups are patchy, and they are bright when lit. The waistline of the car body is still the unique low-lying posture of Mercedes-Benz, and the enchanting figure is even more vividly displayed! It helps to highlight the styling of Mercedes-Benz A-Class. In the design of the tail, this model has created a sporty posture, and the taillights of the new car are more exquisite.

Mercedes-Benz A-class car is full of cuteness and layering. Because the steering wheel is wrapped with plastic material, it is exquisite in texture and touch. The center console is made of plastic and leather, and the materials and workmanship look quite satisfactory. It is equipped with a 7.0-inch LCD screen, which is clear in display and full of technical sense. The front row is also equipped with an automatic air conditioning control system to freely debug the most comfortable space atmosphere. Mercedes-Benz Class A is equipped with leather seats.

The length, width and height are 4630×1796×1459mm respectively, and the wheelbase is 2789mm, which exceeds most models in the same class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Mercedes-Benz A-Class ranks third. The shape is very regular, and the storage volume is absolutely no problem for daily use.

Mercedes-Benz A-Class is equipped with a combination of 1.3 turbocharged engine (direct injection) and wet dual clutch (DCT). It will definitely bring unforgettable control charm. The official measured acceleration of Mercedes-Benz A-Class is 8.9S, ranking 6th among 250,000-400,000 compact car models.

Mercedes-Benz A-class active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

　　At present, most TV screens sold in the market are 16:9, but the signal of most TV stations is still 4:3. If you look at it in full screen, the image will be squashed. If you display it in normal proportion, a black screen will be left and right, both of which are unpleasant. Similarly, the longer wheelbase of the model will certainly improve the seating space, but will it not match with various performances? The new Audi A4L gives us a chance to prove it.

　　The sales performance of the previous generation Audi A4 tells us that it is a "chicken rib" model. Look at the development history of Audi A4. According to the intergenerational timetable of Audi in Germany, the seventh generation is the shortest-lived, with only three years of production. In terms of performance alone, compared with competitors, the handling of the previous generation Audi A4 has also been criticized, such as the obvious phenomenon of braking nod and the poor grip of tires. Obviously, in today’s competitive automobile market environment, even the best packaging and publicity will not get satisfactory sales performance without excellent performance as the foundation.

　　I was shocked to hear that the wheelbase of the new generation Audi A4L is 61mm longer than that of the German version, reaching 2869mm, and the rear legroom is 969mm. It should be said that Audi A4 should be sagitar according to the size of the car. As an A-class car, it doesn’t pay much attention to the rear space, because there are not many opportunities to sit in the back, even if there are, it is a cute baby or pet. I have a sagitar car from the previous generation. When my children were young, it was not bad to sit in the back with three grandparents. As the saying goes, there is no shortage of seedlings. The child’s head rushes around, and it is indeed a bit reluctant to sit in the back row for three people. In addition, the body shape of the old man is not as thin and straight as that of the young man. The longer the wheelbase, the longer the door will make it easier for them to get on and off. As a family of five, I really hope to have a spacious back row space.

　　However, simple lengthening will change the technical parameters of the prototype, and it will be more negative than positive for performance, so I oppose simple lengthening. An Tiecheng, general manager of FAW-Volkswagen, stressed: "With the concerted efforts of more than 2,000 R&D personnel from China and Germany, the China version and the European version were developed simultaneously, which lasted for three years. Road tests with a cumulative journey of more than 3 million km were carried out nationwide, and as many as 70 specially produced test vehicles were subjected to hundreds of crashes and related tests. On the basis of fully extending the sports performance of the European version, the new Audi A4L has superior rear space and comfort. "

　　It is indeed a wise move for FAW-Volkswagen to put the domestic Audi A4L on the market one year later than the German version. Through one year’s market test, the domestic Audi A4L can be made more perfect and the quality is more stable. According to Yu Qiutao, senior manager of FAW-Volkswagen, the Audi index of FAW-Volkswagen Audi is only 1.5 at present, and the product quality is excellent.

　　The listing ceremony of Audi A4L, which was supported by Maggie Cheung, showed the firm confidence of the manufacturers to win the market. The media test run organized by the manufacturer allows professional media to observe and experience the new Audi A4L at close range.

　　Since Audi A5, the design style of Audi has changed obviously, and you will find the influence of Italian car lines. Audi’s overall image is younger and more energetic, like a young and fashionable new human being, showing a radiant side. The design of Audi A4L is concise. The combination of daytime running lights and low beam lights is like holding a pearl in one hand. The daytime running lights composed of 14 LED lights will remind you of the Big Dipper and show you the way.

　　Compared with Audi A6L, Audi A6L’s big mouth shape conveys Audi’s DNA. When you open the car door, the beige light interior makes people feel relaxed. The wooden decorative strip of huanghuali highlights the grade of the vehicle, and the electroplating treatment is not obvious, which also makes it present a young technology side.

　　In fact, the extension of the wheelbase of the new generation China Audi A4L can be divided into two parts. One is that the new generation German version is 166mm longer than the previous generation, and the other is that the China version is 61mm longer than the German version, reaching the level of 2869 mm. The lengthening of the first part actually moves the front axle forward by 154mm, which changes the position of the front axle differential and torque converter and the load ratio of the front axle. This adjustment has eliminated the phenomenon of the previous generation’s brake nodding, and made little contribution to the improvement of the rear seat space. The China version’s 61mm extension has really improved the rear seat space.

　　Sitting in the back row is really spacious, but it is not as exaggerated as I thought. You won’t be surprised if someone doesn’t particularly emphasize that it is an extended version. Because it is nothing more than jumping from a-class car to b-class car.

　　Audi A4L does attract a lot of buyers’ attention. The most shocking thing in the car is that it is equipped with the top B&O stereo from Denmark, which is more upscale than the Audi A6L. It is said that this system alone will cost 80,000 yuan, which is somewhat incredible. I can’t decide whether this is a change based on the results of market research. If so, the manufacturer wants to explain that the owners of Audi A4L are more eager for high-quality audio than those of Audi A6L.

The lateral auxiliary system increases the safety when driving at high speed.

　　Another innovation that is easy to attract attention is the Audi lateral assist system. Turn on the switch on the A-pillar. This system can help the driver to know the situation of coming cars on the left and right rear. If you turn on the left turn signal, you try to merge into the left lane. You may not find any coming cars in the blind area. At this time, if you force the line to merge, the yellow warning light on the left rearview mirror will flash frequently. The same applies to the right lane, when the light on the right rearview mirror flashes frequently. If you turn on this function, there is no intention of merging lines. If there is a car coming within 50 meters behind you, the indicator light will always be on to remind you.

During driving, the driver can switch driving modes at any time.

　　The most touching thing is the Audi A4L, which claims to be a car with three functions. It has three driving modes to choose from, namely, comfortable, automatic and dynamic. The switch key is located behind the shift lever, which is very easy to operate.

　　The whole test drive experience is 100km, and there are four road conditions: mountain road, country road, city road and expressway. This is a test drive experience full of driving pleasure.

AUTOHOLD key and parking key are arranged in front and back, which is compact.

　　This flagship car in my hand is a combination of V6 engine and 6-speed automatic manual transmission. There is nothing to say about the powertrain. Let’s take a look at its actual performance.

　　Find the driving position that suits you, and you will find that the shift lever is so close to you that it is very easy to operate. It arranges the AUTOHOLD key and the electronic parking key together in front of the ignition button.

　　On the flat urban road, it is ideal to put it in comfort mode. You will obviously feel that the engine speed is relatively low, and always when the speed is relatively low, it will shift into a higher gear. At the speed of 80km/h, it may be in the highest gear, and the engine speed is also very low. You can hardly notice the sound of the engine, and the steering wheel is very light. Everything is quiet and gentle in this mode. Of course, no matter what mode, the braking will never be soft, because the friction surface of the brake disc has increased by 20% compared with the previous generation, and the braking efficiency has been further improved. On Panshan Road, it is wise to adjust the driving mode to dynamic. At this time, you obviously find that the transmission does not shift gears, and the engine seems to be more willing to work in the same gear. On the downhill road, even if the throttle is given, the engine has already roared, but it is still in the second gear, and the steering force of the steering wheel is obviously increased. At this time, its driving style is really tough like BMW. If you want to change gears, the shift paddle on the steering wheel can help.

The 3.2 L engine is exquisitely shaped, just like a handicraft.

　　After the front axle moves forward and the wheelbase is adjusted, the front-rear specific gravity of the new Audi A4L3.2FSI model reaches a balanced ratio of 50:50. The front-rear balanced body specific gravity distribution brings very neutral steering performance to A4L, and at the same time, it can make the wear of its four tires more even.

　　Audi A4L has proved that it is not lengthening for the sake of lengthening with actual performance. Among luxury brands, Audi A4L has taken the lead in filling a market gap, which has been delayed by Audi for BMW and Mercedes-Benz. The newly announced price of BMW’s new 3 Series seems to be advertising Audi A4L, and the performance of Mercedes-Benz in China is needless to say. So, it’s strange that Audi A4L can’t sell well. On the way back, I was thinking that FAW-Audi and its luxury cars are getting closer and closer to people. The sunshine outside the car hits the face and the warmth stays in the heart.

before

With the help of Jiangxi police

Xie Kefeng, a native of Hebei, successfully recovered it.

The Story of Lost Son Xie Qingshuai for 25 Years

Touched hundreds of millions of netizens

afterwards

A crew contacted Xie Kefeng.

I want to make a movie of his story of finding a relative.

I hope that through the power of movies

Call for "no turning in the world"

The producer said

Box office after the film was released

Will be donated to others on the way to find relatives

People in need

In communication

Xie Kefeng expressed

I hope Wang Baoqiang will play his wish.

According to the producer,

They are already in contact with Wang Baoqiang’s agent.

recent days

Wang Baoqiang was interviewed.

Responded to this matter.

Wang Baoqiang said thanks for the invitation.

But not all stories

Are suitable for presentation in the form of movies.

If you encounter a worthwhile story,

Willing to spend time and energy shooting.

、

Original title: "The latest! Wang Baoqiang responded! 》

Read the original text

Today’s automobile market is full of flowers, and there are so many choices that consumers don’t have to be confined to a certain level when buying a car. Many car owners often complain that the fuel consumption of their cars is too high or the battery life is too poor. It can be seen that this problem is really a big problem, and everyone is very concerned about it in this respect. Let’s take a look at it next.

Let’s look at the appearance of MG7 first. The front face of MG7 looks very stable and elegant. With the deep headlight design, the visual effect is still good. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the size of the car body is 4884 mm * 1889 mm * 1447 mm. The car adopts solid lines, and the side wall gives people a very hard feeling. With large-sized thick-walled tires, the overall visual effect is very delicate. In the design of the rear end, the overall shape of the MG7 rear end echoes the front end, and the taillights are very clean, which is relatively solid in general.

When you get into the car, the interior design of MG7 looks more comfortable, giving people a very atmospheric feeling. The steering wheel of the car is very in line with the interior style, made of genuine leather, and its shape is fashionable and simple. Let’s take a look at the central control. The car is equipped with a clean and refreshing touch-sensitive LCD central control screen, which makes the interior style impressive and conforms to the mainstream aesthetics. The dashboard and seats give people a good feeling. Let’s take a look. The dashboard of this car presents a dignified design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, which are wide and thick, and have good support and comfort.

The MG7 is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 192KW and a maximum torque of 405N.m, with good power performance.

The car is equipped with driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations, which are rich in functions and greatly enhance its convenience of use.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are concerned, you might as well experience it.

In February 2020, the good shop landed in A shares.

Xiao Cai, a newcomer to the stock market, was eager to buy this stock. However, after watching the daily limit, he gave up.

Old investors may be worried about missing good stocks, but Xiao Cai, who doesn’t understand the capital market, is afraid that he will become a real "leek" because he can never predict when he will suffer a big drop.

In the end, the good shop became the "Zhu Shazhi" in his mind. Now, this mole has finally fallen off.

"A dream is a dream"

After the listing of Liangpin Store, its share price soared from 11.9 yuan/share at the time of issuance, reaching the highest point of 87.2 yuan/share, and its market value increased nearly 8 times.

Gaochun Capital, which accompanied it to the listing, earned a lot of money. By the end of 2020, Gaochun Capital held 11.67% equity of Liangpin Store, making it the third largest shareholder of the latter.

Cao Wei, a partner of Gaoyan Capital, once talked to the media about the reasons for investing in good shops. He believes that,"Good shops have eaten through the whole value chain of snacks", and at the same time, they have integrated the advantages of both brands and snacks.

Bohu Finance’s understanding of this is that Gaoling Capital takes a fancy to good shops because of its rich zero food category and because of the scale effect of the brand through diversified channels.

Liangpin Shop has built an omni-channel sales model online and offline. It sells 1,000+SKUs through online self-operated and third-party e-commerce platforms, offline self-operated and franchised stores, which can meet the diversified needs of consumers.

The performance of different channels is also relatively balanced. According to the financial report of Liangpin Store, as of the first half of 2021, its online and offline revenue accounted for 51.58% and 48.42% respectively.

In addition, the good shop has built an efficient and unified management system, connecting many nodes such as product research and development, procurement and supplier management, logistics and distribution, store and platform operation in series, forming a relatively complete product management chain.

Reflected in revenue, good shops maintained a rapid growth for three years from 2017 to 2019, from 5.424 billion yuan to 6.378 billion yuan, and then to 7.715 billion yuan, maintaining a growth rate of nearly 20%. In 2020, its revenue also increased slightly, reaching 7.894 billion yuan.

However, the popularity of excellent shops in the secondary market only lasted for a short time.Since 2021, the share price of good shops has gradually declined, with the lowest point of only 31.3 yuan/share, and the market value has shrunk by 22.416 billion yuan compared with the peak period.

The good times are no longer there. After the lifting of the ban on restricted shares in good shops in 2021, Gaochun Capital began to reduce its shares in stages. As of January this year, its shares in Liangpin Store have been reduced to 7.51% of the total share capital.

From heavy positions to running away, the market is not without doubts. As we all know, Zhang Lei, the founder of Gaochun Capital, has been pursuing long-term doctrine and value investment.

With its deep involvement, the good shop has indeed improved qualitatively in many aspects such as store location system and supply chain system upgrade.

Is it because of the change of its investment layout or that it no longer recognizes the growth space of good shops?

Trust is at stake.

The biggest problem with good shops is that they have not built a moat for products.

The customized products it sells are jointly produced by brands and suppliers. Good shops analyze market trends according to the operation of each channel, carry out product planning and research and development, then determine suppliers according to procurement costs and product quality, and the suppliers will carry out production links, followed by quality inspection, warehousing and logistics distribution.

In the whole process, good shops will try to eat and send them for inspection before they are officially put into production until they get the quality inspection report. It also ensures the product quality through the combination of daily inspection, flight inspection and annual assessment.

However, most of the time, the quality of products is controlled by the suppliers themselves, which means that no matter how rigorous the assessment of good shops is, it is difficult to prevent manufacturers from "keeping secrets and keeping secrets".

For food, safety and hygiene are always the first factor. Once there is a problem, consumers’ trust in the brand will also collapse.

In March, 2021, a netizen in Weibo issued a document accusing the chicken sausage sub-package sold in the official flagship store of Liangpin Store of being damaged and containing maggots. After that, the brand customer service contacted the netizen to discuss compensation matters, from only refunding to compensating 1000 yuan, but they were always unwilling to apologize publicly.

Food safety has become a major event, and the process of crisis management has further exposed the brand’s perfunctory and insincere attitude towards consumers.

This kind of case is not uncommon. On the black cat complaint platform, there are more than 1,000 complaints about good shops, and most of them are quality problems.

For good shops, the follow-up treatment is a more headache. For suppliers who have made mistakes, if a good shop chooses to give them another chance, it must consider the acceptance of consumers; Can the taste of the same product be exactly the same if you choose another one in the supplier’s library?

Another problem is that the non-customized products directly purchased by good shops do not actually use good shops as the only sales channel.

In the little red book, there are some notes with "1688 snacks on behalf of the factory, essential for drama!" "I knew I could save a lot, but I knew it too late!" Waiting for the title to clear up, it was praised by thousands of people.

Their content is about the sharing of good shops and foundries. Some of the products purchased by the good shop use brand packaging, but the food information also indicates the contact information of the manufacturer’s name and website.

Wit surfers found factories and shops in 1688, Pinduoduo and other channels, and got the same money at less than 50% discount.

It’s not a big deal to lose some customers. After all, there are more than 2,000 stores in the good shop, which can embrace a steady stream of new customers. However, with the popularity of "1688 homologous goods", there are bound to be more and more consumers who think that good shops are not worth its "high-end" price.

On the whole, although good shops have established a relatively perfect operation mode, "branded" products will never gain 100% trust and support from consumers.

Where is the road ahead?

In the past two years, the channel of heavy positions in good shops has begun to show signs of weakness in the profit return of brands.

In the first three quarters of 2021, the income of good shops reached 6.569 billion yuan, an increase of 18.78% compared with the same period in 2020; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 244 million yuan, an increase of 13.05%.

The gap between these two ratios is mainly reflected in the increase in operating costs in sales and management. Among them, the sales expenses of good shops were 1.252 billion yuan, an increase of 88.43 million yuan year-on-year; Management expenses increased by 93.63 million yuan.

These expenses are mainly composed of rent, personnel salary, transportation and storage expenses and promotion expenses. In other words, good shops spend more on channel construction.

In the first three quarters of 2021, there were a net increase of 69 stores in good shops, including 401 newly opened stores and 332 closed stores.

At the same time, the brand has increased the investment of social e-commerce, and cooperated with many talents such as Simba to distribute products; Start self-broadcast accounts of brands such as "Good Shop Soup Boss".

Combined with its financial data, it is not difficult to see that the various operations of good shops have brought about the expansion of revenue scale, but they have not heard the "echo" in profits.

Faced with this situation, where should a good shop look for a new turning point?

In 2020, good shops began to lay out subdivided tracks, and launched children’s snack brand "Good Food Fairy" and healthy meal replacement brand "Good Food Flying".

However, judging from the semi-annual report of Liangpin Store in 2021, this differentiated route has not brought obvious results to the company. During the reporting period, the sales of snack fairy was 180 million yuan, accounting for 4% of the total revenue; The flying of good products was 94.63 million yuan, accounting for a lower proportion.

In order to achieve the achievement of "high-end snack brand", good shops have also increased their investment in research and development, from 24.3757 million yuan in 2019 to 33.71 million yuan in 2020, and the first three quarters of 2021 have also increased compared with the same period.

In the eyes of many consumers, the snacks in good shops are really good, but there is really no saying which product is so unique that it can make the brand succeed. This is the side effect of "big and complete".

Compared with its peers, the three squirrels are both OEM models, but they have the signboard of nuts; Weilong has spicy strips, qiaqia has melon seeds and tasteless food, and Zhou Heiya also has Zhou Heiya.

The snack food market is huge and scattered. In recent years, many cutting-edge brands catering to consumers’ individual needs have been born, such as Li Ziqi and Wang Xiaolu. Their SKUs are not many, but they have made their own signs with the characteristics of "specialization" and "refinement".

When these new brands take away all the attention, good shops can only be like an old man guarding the newsstand with a big horn, waiting for consumers to hear it. How long does he have to wait?

Content source: Bohu Finance

[Know the way of car products] Recently, I learned that the latest issue of the Ministry of Industry and Information Technology, official website, obtained a wave of new car declaration drawings (below). In the last issue, we took stock of several models to see if there are any models you care about.

Model 1: GAC Toyota Zhibo 3X

We obtained a set of 3X declaration drawings of GAC Toyota Zhibo from the Ministry of Industry and Information Technology. In terms of body size, the length, width and height are 4600/1850(1875)/1645mm respectively, and the wheelbase is 2765 mm.. In terms of power, it is equipped with a drive motor model TZ180XS135 produced by Suzhou Huichuan United Power System Co., Ltd., with a maximum power of 165kW, matching the lithium iron phosphate battery produced by Zhongchuang Singapore Airlines. In terms of intelligent driving, 27 sensing hardware, including 126-line laser radar, 11 high-definition cameras, 12 ultrasonic radars and 3 millimeter-wave radars, are equipped with NVIDIA Orin-X chips, and the maximum computing power can reach 254TOPS. Based on the Momenta 5.0 model algorithm, intelligent driving navigation, high-speed/city navigation and automatic parking can be realized in the whole scene.

Model 2: Zunjie S800

We obtained a set of declaration drawings and battery and battery life information from the Ministry of Industry and Information Technology. It is reported that in terms of body size, the length, width and height are 5480/2000/1536mm, respectively, and the wheelbase is 3370mm, which is located in a large car, and the new car is also equipped with multiple laser radars.

In terms of power, the vehicle is composed of a 1.5T range extender and a driving motor, and two versions of dual-motor four-wheel drive and three-motor four-wheel drive are provided. Among them, the 1.5T range extender is produced by Harbin Dongan Automobile Power Co., Ltd., with a maximum power of 115kW；; The maximum power of the front and rear drive motors of the dual-motor four-wheel drive version is 160kW and 230kW； respectively. The maximum power of the front motor of the three-motor four-wheel drive version is 160kW, and the maximum power of the two rear motors is 237.5kW. In terms of battery life, the S800 will be equipped with a ternary lithium battery pack with a capacity of 63.262kWh from Contemporary Amperex Technology Co., Limited. The dual-motor version of the Ministry of Industry and Information Technology has a pure battery life of 331km, and the comprehensive fuel consumption per 100 kilometers is 6.23 L in the state of power loss; The cruising range of the three-motor version of the Ministry of Industry and Information Technology is 272km, and the comprehensive fuel consumption per 100 kilometers in the state of power loss is 7.08L L.

Model 3: Chery Arrizo 8 C-DM

We obtained a set of Chery Arrizo 8 C-DM declaration drawings from the Ministry of Industry and Information Technology. In terms of design, the appearance of Arrizo 8 C-DM basically continues the design style of the Arrizo 8 fuel version on sale. In terms of body size, the length, width and height are 4780/1843/1487mm and the wheelbase is 2790mm respectively. In terms of power, it is equipped with a plug-in hybrid system consisting of a 1.5L naturally aspirated engine and a motor, in which the maximum power of the engine is 75kW, the declared comprehensive fuel consumption is 4.55L/100km, and the fuel consumption of feed is 1.88L/100km. The matching lithium iron phosphate battery manufacturer is Guoxuan Hi-Tech, with a capacity of 9.525kWh and a cruising range of 53km.

Model 4: Zero Run B10

We obtained a set of declaration drawings of B10, the first model of platform B, from the Ministry of Industry and Information Technology, based on LEAP3.5 architecture. In terms of body size, the length, width and height are 4515/1885/1655mm and the wheelbase is 2735mm respectively. In terms of power, a single motor is used to drive, providing 132kW and 160kW driving motors, but information about power performance and vehicle life has not been announced.

Model 5: hippocampus INJOY U

We obtained a set of declaration drawings of Haima INJOY U from the Ministry of Industry and Information Technology. In design, there is little difference between the new car and the concept model Haima EX00. In terms of body size, the length, width and height are 4500/1910/1835mm, and the wheelbase is 2850 mm. The new car is positioned as a compact MPV. The declared model is a 5-seat version, which will continue the 1+1+3 seat layout on the concept model. In terms of power, it is equipped with lithium iron phosphate battery and motor provided by Fisch Green Energy Technology (Beijing) Co., Ltd., with a maximum power of 120kW.

Model 6: the new Qichen big V DD-i super hybrid

We obtained a set of new Qichen V DD-i super hybrid declaration drawings from the Ministry of Industry and Information Technology. In design, the front of the car has changed obviously. In terms of body size, the length, width and height are 4620/1917/1629mm and the wheelbase is 2700mm respectively. In terms of power, it is equipped with a 1.5T plug-in hybrid power system, but the maximum power of the 1.5T engine is increased to 123kW. As for the power battery, lithium iron phosphate batteries with capacity of 10.6kWh or 21.1kWh can be selected, and the pure electric cruising range is 55km and 110km. Want to know more about new car information and car purchase market, please leave a message for interaction. (Photo: Source Ministry of Industry and Information Technology: Li Ling, who knows how to drive, arranges and edits)

　　Ye Jing, born in 1980, starred in childhood Xia Lei in the first Qiong Yao drama Wangfu Cliff at the age of 10. Ye Jing first appeared on the screen in the 1989 TV series Young Zhang Sanfeng, in which he played childhood Zhang Sanfeng. In 2013, Ye Jing was exposed to enjoy afternoon tea with his beautiful girlfriend in a restaurant in Beijing. They were intimate and full of sweetness.

　　[car home new car on the market] On May 28th, BYD officially announced the guiding price of (|). As a brand-new car of Ocean Net, it was built on the same platform as Qin L, equipped with the latest fifth-generation DM system (please click here for the technical explanation of the conference), and the pure electric battery life of CLTC is 80km and 120km. Listed this timeThe new car has five models to choose from.The price range is 99.8-13.98 million yuan.. In terms of user rights, the subsidy for new car replacement is as high as 15,000 yuan. Please see the following table for detailed selling price:

More exciting videos are all on the car home video platform.

● New car features

　　Seal 06 and Qin L are built on the same platform, which adopts the brand-new design concept of BYD Ocean Series. The front of Seal 06 adopts a closed front face, the lower part is designed with a horizontal large mouth grille, and the two sides are matched with LED light groups with corners, showing a dynamic modeling style as a whole.

　　From the side of the car body, the whole new car looks very stretched, and there is an upward rib line under the door as an ornament. At the same time, we see that the new car adopts a semi-hidden door handle. In terms of body size, its length, width and height are 4830/1875/1495mm and its wheelbase is 2790mm, which is positioned in a medium-sized car.

　　In the rear part, the new car adopts the popular penetrating taillight group, and the taillights on both sides adopt a drop-shaped design, which is surrounded by blackening and has a good visual effect. BYD’s latest LOGO also appears in the tail, and it can also shine.

　　In terms of interior, the interior of the new car is still the style of the marine family. A large number of curved designs are adopted on the door panels and seat surfaces, supplemented by a small amount of blue embellishment, which makes the overall atmosphere of the interior more elegant and fashionable. The new car adopts a full LCD instrument panel and a 15.6-inch large-size central control screen design, and the shift area adopts a circular design. The small shift lever handle looks very delicate, and various functional buttons surround the handle, which greatly improves the interior texture.

　　In terms of configuration, the whole system comes standard with 13 highlights: front McPherson+brand new rear four-bar independent suspension, active air intake grille, NFC car key, original ETC, adaptive rotating suspension Pad, 8.8-inch instrument panel, 6 airbags, VTOL mobile power station, reversing image, automatic air conditioning+rear air outlet, one-button lifting of main driving window, tire pressure monitoring function, 6 speaker system (top equipped with 8 speakers) and so on.

　　In addition to the basic configuration, high-profile models, such as the 120km model, have the capacity of 23kW DC fast charging and 6.6kW AC slow charging, and are equipped with panoramic sunroof, which makes the car more comfortable. In addition, such as L2 intelligent driver assistance system -DiPilot, and far-end airbags, the co-driver 4-way electric adjustable seat, driving recorder, 7kW charging pile, free installation rights, and discharge strips will also be provided. The top model has 18-inch wheels, 15.6-inch adaptive rotating suspension Pad, 8-speaker dual-tone zone, front seat ventilation and heating, 8-way+memory function of main driver seat, induction wiper and so on.

　　In terms of power, Seal 06 will be equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, with BYD’s fifth-generation DM hybrid technology. The maximum power of the engine is 74 kW, and the maximum torque of the engine is 126 N m.. The new car is equipped with BYD’s blade lithium iron phosphate battery, providing two kinds for consumers to choose from. The low version is equipped with a 10.08kWh battery, a motor of 120 kW/210 N m, and a pure electric cruising range of 80km under CLTC conditions. The high version is equipped with 15.874kWh battery, the maximum power of the motor is 160 kW/260 N m, and the pure electric cruising range of CLTC is 120km. Seal 06 equipped with the fifth generation DM technology, the power consumption of NEDC is 2.9L/100km, the power consumption of CLTC is 10.7kWh/100km, and the acceleration of 0-100km/h is 7.5 seconds.

● New car history

　　BYD Ocean Series was officially launched in 2021, and its products currently on sale include destroyer 05, frigate 07, seagull, dolphin, seal, seal DM-i, Song PLUS family and sea lion 07 EV. In addition to being a brand-new car, Seal 06 launched this time is actually an integration of its subsequent naming system.

　　With the listing of Seal 06, Ocean Net will further integrate its products in the future, in which Seal represents the car IP, and currently Seal 06, Seal DM-i and Seal are available, while Sea Lion is the SUV product lineup IP, and Sea Lion 07 EV has just been listed some time ago.

　　In the field of cars, the future will be destroyer 05, seal 06, seal DM-i and seal pure electric vehicles. It is expected that the names of the following models will be further integrated and adjusted.

● Competitors

[Deep Blue SL03]

【 Galaxy L6 】

[sagitar]

　　The main competing products of Seal 06 are some mainstream products of family cars, including hybrid cars of China brand and fuel cars of joint venture brand. BYD has played the slogan that electricity is lower than oil in the near future after playing the same price of oil and electricity before. In the face of competitors such as Deep Blue SL03, Yinhe L6, Sagitar and Sylphy, BYD’s Qin L and Seal 06 can still be very confident.

● Conclusion

　　The two-car strategy promoted by BYD Dynasty and Ocean Net in recent years quickly seized the market. The joint listing of Qin L and Seal 06 is also a new round of product competition, aiming at the most mainstream family car market at present. The low fuel consumption and long battery life brought by DM 5.0, coupled with the improvement of the competitiveness of the overall platform products, make Seal 06 competitive. At the same time, with the launch of this car, the next models are also expected to be upgraded to DM 5.0 system simultaneously. Previously, BYD once said that the sales target in 2024 is estimated to be about 3.6 million units, an increase of 20%, and this Seal 06 will also be a powerful player to help achieve the overall goal. (Compile/car home Wang Yin)

　　Related reading: Who is flustered by Qin L/ Seal 06 starting from 99,800 yuan tonight?

Today’s video

The full text consists of 1856 words and 11 pictures, and the reading time is estimated to be 5 minutes.

Countdown to the Spring Festival, I wonder if you still have the mind to work? Let’s take a look at the new car declaration of the Ministry of Industry and Information Technology in February. It can be announced in early February, and I feel that they will have a holiday!

firstFirst, tank 300, HI4-T.

Yes, the plug-in hybrid version of tank 300 that many people have been thinking about is finally declared. Although this car has been declared before, this time the Hi4-T logo is on the bus, indicating that it has entered the final stage. It is reported that the vehicle will be listed in the first half of this year. It seems true that the tank 300 Hi4-T will be a heavyweight player of the tank brand.

Compared with the familiar fuel tank 300, the appearance of the vehicle is no different. The wheel eyebrows can be painted or black plastic. It is expected to be provided in two styles: the city version and the off-road version. The spare tire of the external schoolbag and the trailer square on the rear bumper are not absent. The original factory comes with 2 tons of traction qualification, and the curb weight is 2645kg. The new car uses 265/60 R18 tire model, which makes it easy to find off-road tires. The approach angle is 32 degrees, and the departure angle is 33 degrees (30 degrees after selecting the trailer coupler), which is enough for many off-road scenes. There is no specific information about the capacity of the ternary lithium battery of the vehicle, but the engine can be determined to be 2.0T, with the maximum power of 185kW. It is expected to match the 9AT gearbox and use the central differential in the form of multiple clutches.

Tank 300 has been selling very well. This time, it is expected to increase its heat by replacing it with plug-in hybrid system. I can only say that it does come a little late, but it is not too late. Plug-in hybrid system can reduce its fuel consumption, because the gasoline version of Tank 300 really gives many people a headache about its fuel consumption. Hi4-T power combined with its good off-road ability and pleasing appearance, if it is priced at around 200,000, it will be perfect. It is a go on road trip car.

Next, let’s look at several home plug-in hybrid medium-sized cars, the new BYD Qin L and Seal 06. Do you know the difference between them?

Let’s talk about Qin L, a brand-new product from Wangchao. It is positioned higher than Qin PLUS, with a size of 4830/1900/1495mm and a wheelbase of 2790 mm. It is a proper medium-sized car. The shape is also much more sporty than Qin PLUS. The front face is a bit of a big mouth, the side lines are crisp and neat, and the tail runs through the taillights. It is simple and capable with the letters BYD, and the design is really good.

In terms of power, the vehicle uses a DM-i plug-in hybrid with a 1.5L naturally aspirated engine. The maximum power of the engine is 74kW, the maximum power of the motor is 160kW, and the pure battery life provided by the battery has two versions of 50/90km.

Let’s look at Seal 06, which has the same power and close size. Needless to say, it is a product from BYD Ocean Network and competes with Qin L.

The design of Seal 06 is rounder and more flexible than that of Dynasty net products. Some curve elements show the design concept of ocean net. The middle net is closed, the bottom grille bar runs through, and the two sides are decorated with diamonds, which is very recognizable. The tail also runs through the light strip, and the bumper with different colors from the car body enriches the visual layering. The green paint of the whole car is very fresh, but if I choose one, I prefer the feeling of Qin L.

Lectra 07, another sedan of Lectra brand, also uses plug-in hybrid system, based on CMA Evo architecture, and is scheduled to be released in the first quarter. The new car uses a new generation of design language, the front daytime running lights are very recognizable, and the split light source and body shape are close to the style of Krypton 007.

The vehicle uses a two-color design, the roof and body are different colors, and the rim is also two-color, which is very fashionable. You can see the hidden door handle on the side, and there is a small tail at the tail. Its length, width and height are 4827/1900/1480mm and the wheelbase is 2843 mm. I am looking forward to its dynamic performance.

With regard to power, the EM-P plug-in hybrid system uses a 1.5T engine with a maximum power of 120kW, and the information of motor and battery has not been released for the time being. Judging from the performance of Lectra 08, the power of Lectra 07 will be very strong.

In the declaration chart of medium-sized cars, there are also the new Camry 2.5L twin-engine hybrid and the new Magotan 1.5T model. Honestly speaking, it’s not interesting. Just wait for the listing price to see the discount. Finally, a tough product, extremely brilliant krypton 009, four seats.

What impressed me the most was that it cancelled the shiny chrome-plated mesh, but used more harmonious and advanced black to make the whole car more uniform, which was awesome. Extreme Krypton 009 Glory is expected to be the top luxury version of 009, with a four-seat layout, with a TV screen in the middle of the front and rear rows. In appearance, you can see the pie rim, chrome-plated roof trim strip and the word "Glory" at the rear of the car. In terms of body size, the length, width and height are respectively5217/2024/1812mm, with a wheelbase of 3205mm. If the polar krypton 009 is a land-based high-speed rail, the brilliant version is the business seat of the high-speed rail, which is a new choice for bosses who are not short of money and pay attention to fashion.

In terms of power, the vehicle dual-motor four-wheel drive has also been greatly improved compared with the ordinary version 009. The front motor is 367 horsepower, the rear motor is 421 horsepower, and the top speed is 230 km/h. I don’t know what an MPV can do with such great power. It seems that the myth of "GL8 delivering official seal" at high speed will be replaced by the extremely brilliant version 009.

This is the case with the new car declaration of the Ministry of Industry and Information Technology. These cars will probably be listed in the first half of this year. After BYD, the medium-sized car market will be another bloody storm. Are the traditional Magotan, Camry and Accord sweating? The arrival of the tank 300 Hi4-T can further lower the entry threshold of the tank plug-in hybrid car, taking into account both home and outdoor, and is suitable for more consumers. As for the extremely brilliant version of Krypton 009, you can’t go wrong. There may be a more luxurious Volvo EM90 four-seat version in the future, which is the price, and it may be very expensive.

OrderLooking at it!

Information source: All the contents stated in this article have reliable information sources, which are detailed at the end of the article.

"Good air conditioning made by Gree"

This is a slogan I often heard when I was a child. ….

Undoubtedly, among many air-conditioning brands in China, Gree’s position at the top of sales volume has been stable for many years, which can be regarded as "a monopoly".

However, up to now, Gree’s "overlord" status is no longer guaranteed.

Just because the air-conditioning market has emerged as a dark horse, with a daily income of one billion, it has become the "outstanding" in the air-conditioning field in China.

Dong Mingzhu, this name is almost unknown in China’s home appliance industry and even the whole business community.

She is the chairman and president of Gree Electric, and is known as the strongest female president in China.

Under her leadership, Gree has developed from a small factory to the largest air conditioner manufacturer in the world.

She dares to innovate and challenge, which enables Gree brand to transform from "Made in China" to "Created in China".

Dong Mingzhu was born in an ordinary family in 1954, and he showed the characteristics of intelligence and diligence from an early age.

After studying in school, she worked as an administrator in a chemical research institute in Nanjing. However, when her life was getting on the right track, a sudden change changed everything.

In 1984, Dong Mingzhu’s husband died of illness, leaving her and her newborn son behind.

It was the darkest moment of her life.

Many people will be devastated in the face of such a blow, but Dong Mingzhu didn’t. She knows that she should not only live, but also live more wonderfully, for herself and for her children.

She is determined to leave her stable job and go to Guangdong to find her own new life.

During her stay in Guangdong, she saw Haili Air Conditioner Factory recruiting salesmen, and the commission she gave was very high.

In 1990, she entered Haili Air Conditioning Factory.

At that time, the air-conditioning market was in a period of rapid growth, and the competition was increasingly fierce.

Dong Mingzhu’s sales ability was quickly revealed.

Not afraid of hardship, she traveled all over the streets of Guangdong and even went deep into remote rural areas to sell Haili’s products to customers.

Two years later, Dong Mingzhu created sales of up to 16 million yuan in Anhui, accounting for one-eighth of the company’s turnover that year.

At that time, her performance was the first in the company.

In 1994, great personnel changes took place in Haili Air Conditioner Factory, and many experienced salespeople chose to leave and look for their next home.

But Dong Mingzhu persisted, and she knew faithful wife’s truth.

Her determination and excellent sales ability won the recognition of management.

Finally, she was appointed as the director of the operation department and began to be fully responsible for the operation and management of the company.

Under the leadership of Dong Mingzhu, the company has undergone earth-shaking changes.

She developed a series of bold marketing strategies and promoted product development and innovation with the team.

Soon, the brand Gree began to emerge in the domestic and international markets.

In 2001, she was just appointed as the president of Gree, and a sense of mission was kindled in her heart. It is urgent to rectify the style of cadres and establish a new business philosophy.

She made clear Gree’s direction: not making low-end products, insisting on technological innovation and enhancing brand value.

In order to achieve this goal, she promoted Gree’s R&D department to tackle key technical problems and continuously introduce high-quality air-conditioning products. She also asked the marketing team to strengthen brand building to ensure that Gree’s image is deeply rooted in the hearts of the people.

Unexpectedly, Dong Mingzhu boldly put forward the policy of "ten-year replacement".

This decision is almost unheard of in the home appliance industry.

With the passage of time, the quality and reputation of Gree air conditioners have been continuously improved.

Users know that this is an air conditioner that can be used for ten years.

If there is a problem, they can rest assured to find Gree to solve it.

It is with confidence in products that Gree Air Conditioning has quickly become one of the most influential and competitive home appliance brands in China, with a total of 200 million users worldwide.

By the end of 2019, with a wealth of $7.3 billion, she ranked 48th on Forbes China’s Rich List and became one of the richest women in China.

However, although Gree is far ahead in the market, the pressure of competition has never subsided. Behind her, there is a powerful opponent who is catching up, and that is Midea Group.

With their strong R&D team and diversified product lines, they are catching up in the home appliance industry.

Midea Group was established in 1968. He Xiangjian and 23 fellow villagers raised 5,000 yuan to start with. At first, it produced glass bottles and plastic bottles, and later turned to hardware products.

In 1980, He Xiangjian developed the first 40 cm iron desk fan and began to set foot in the household appliance industry.

The following year, Midea brand was officially registered and began to produce air conditioners, becoming the first enterprise in Guangdong with independent import and export operation rights.

In 1993, Midea Electric was listed on Shenzhen Stock Exchange, becoming the first listed company in China to restructure township enterprises.

However, shortly after listing, due to the decline in net profit of Bank of America and the economic crisis, the sales of air conditioners in the United States declined.

In response to the crisis, He Xiangjian adopted the business division system and divided the company into five departments, including air conditioners, kitchen utensils, electrical appliances and compressors.

In 1998, the 30th anniversary of the establishment of Midea Group, the business division system achieved initial results, income and profits gradually picked up, and enterprises began to expand their sales scope, going out of Guangdong and facing the whole country.

At the beginning of the 21st century, Midea tried to diversify its development, but He Xiangjian adjusted its strategy in time, focused on the home appliance industry, and made a series of successful acquisitions.

In 2010, Midea Group’s annual revenue exceeded 110 billion RMB.

However, the household appliance industry has gradually turned into a buyer’s market, and consumers’ requirements for quality have increased, which has brought new challenges to Midea and led to the decline of its brand position.

Gree air conditioning has gradually become a market leader.

In 2012, Midea’s air conditioners faced an unprecedented crisis.

Under the double pressure of economic slowdown and intensified market competition, only half of the production lines in the factory are in operation, and orders are rapidly decreasing.

The top management of Midea knows that it is far from enough to survive in the fierce market competition.

Subsequently, the company decided to make a bold decision: increase investment in research and development and innovation, and find a breakthrough.

They invested a lot of money and introduced top foreign scientists and engineers.

Fortunately, Midea’s choice was correct, and the new R&D team quickly brought a breakthrough. They developed a series of more efficient and environmentally friendly air-conditioning products.

The company began to recover gradually and the production line was busy again.

In 2014, Xiaomi Technology decided to invest in beauty strategically.

Midea’s brand image has also gradually shifted from a traditional home appliance manufacturer to an innovator of intelligent technology.

In 2016, Midea Group finally reached an important milestone-it entered the Fortune Global 500 list for the first time, ranking 481st.

There is a tendency to surpass Gree.

Over the years, the war between the two air-conditioning giants has never stopped, and even intensified.

But the gap is not obvious.

The watershed occurred in 2020 when the epidemic broke out.

In 2020, Gree will occupy 36.9% of China’s air-conditioning market and remain a leading brand.

Still in that year, Midea surpassed Gree in revenue for the first time, and the growth rate of revenue continued to climb.

From 2020 to 2022, Gree’s annual revenue was 170.497 billion yuan, 189.654 billion yuan and 190.151 billion yuan respectively, which was lower than 200 billion yuan for three consecutive years. In the same period, Midea’s revenue increased from 285.71 billion yuan to 345.709 billion yuan.

In the first half of 2023, Midea’s revenue was 197.796 billion yuan, a year-on-year increase of 7.69%; Gree’s revenue was 99.79 billion yuan, a year-on-year increase of 4.16%.

Midea’s revenue in air conditioning business is 92.006 billion yuan, Gree is 69.998 billion yuan, and Midea is 22.008 billion yuan higher than Gree.

In this regard, industry experts said that according to the financial report data, Midea’s revenue is significantly ahead of Gree. From this perspective, Midea is a veritable "air conditioner brother" in the current domestic air conditioning industry.

If last year’s data is not enough to support the accuracy of the information, let’s take a look at this year’s.

On the evening of April 29th, Midea Group (000333) released its financial report for the first quarter of 2024, with an operating income of 106.102 billion yuan (Gree was only over 70 billion yuan), a year-on-year increase of 10.22%, a record high in a single quarter;

The net profit of returning to the mother was 9 billion yuan, a year-on-year increase of 11.91%; The net profit of non-homecoming was 9.237 billion yuan, a year-on-year increase of 20.39%;

The basic earnings per share is 1.31 yuan. Cash flow from operating activities increased by 50% to 13.9 billion yuan.

In fact, in the wave of e-commerce, Midea has already been one step ahead of others, occupying most of the market share.

Nowadays, when you search for air conditioners online, the top few search results are almost all occupied by beauty.

In contrast, Gree’s performance in the e-commerce market is much bleak.

Why can Midea be so strong in the field of e-commerce?

The reason is not only because their air conditioners are of good quality.

Over the years, Midea has successfully built a strong brand image with its diversified product line of small household appliances.

Whether it is a rice cooker, microwave oven or electric kettle, beautiful products always give people a reliable and durable feeling.

This good reputation has attracted a large number of consumers, further boosting the expansion of Midea in the e-commerce market.

In today’s era of consumers’ pursuit of convenience, Midea skillfully uses the channel advantages of e-commerce, so that consumers can buy the products they need without leaving home.

On the other hand, Gree still has strong competitiveness in the traditional market, but in the field of e-commerce, their pace is obviously slow.

He Xiangjian and Dong Mingzhu, as two giants in China’s household appliances industry, have totally different styles.

He Xiangjian has always kept a low profile and rarely appeared in public.

Dong Mingzhu, on the other hand, was active in various TV programs and was once called "online celebrity".

Some people say that He Xiangjian’s low profile is the secret of beauty’s success.

Instead of flaunting it in public, he prefers to immerse himself in innovation and focus on products and technologies to provide consumers with a better home appliance experience.

Dong Mingzhu’s "online celebrity" route, although attracting a lot of attention, may sometimes distract the company’s attention.

What do you think of this?

Information source: official website, Gree Electric, March 27th, 2024-ranked first for 12 consecutive years, and the market scale of Gree central air-conditioning continued to lead in 2023!

Information source: China. com September 02, 2021-Midea and Gree both claim to be the first in market share. Who is the king of air conditioning?

Reference: Securities Times April 29, 2024-Midea Group’s revenue increased by 10.22% in the first quarter, hitting a record high in a single quarter.