From niche to mass homestay industry, more new formats emerge.

　　　The earth warehouse in Yanghu Wetland Park is surrounded by green, and staying here for one night in summer has become a choice for many tourists. Changsha Evening News All-Media Reporter Zou Linshe

　　Feel the new forest bath in the homestay with local cultural characteristics; Finding a quiet homestay in the bustling city and feeling the life hidden in the city has become a different kind of enjoyment in summer. In recent years, Changsha has actively transformed its ecological advantages and tourism advantages into development advantages, and a large number of characteristic homestays have emerged, including European, American, Japanese and pastoral homestays. With the development of homestay short rent, the homestay market is becoming more and more popular.

　　A few days ago, reporters interviewed in Xingsha, Yanghu and other places found that the development of Changsha B&B industry is showing new formats such as "quality" and "quantity", chain operation and personalized service.

　　Experience: show personality, people play the card of cultural characteristics.

　　Walking into Yujiadong Formation in Xifu Village, Kaihui Town, you will see rows of neat and clean houses. According to the local villagers’ jokes, a few years ago, it was a place where "the mountains and rivers are not beautiful and the pig excrement stinks everywhere". In 2015, Xifu Village Committee introduced Hunan Huirun Agricultural Science and Technology Co., Ltd. (Huirun Company for short) to activate idle properties by means of village-enterprise cooperation, transform some idle houses into characteristic homestays, and develop the homestay economy.

　　Since Xifu Village took the express bus of B&B tourism, it has become a village-enterprise cooperative tourism demonstration village integrating B&B, parent-child, wild interest and leisure. "The first floor has been transformed into a homestay, and the second floor is used for family self-occupation." Villager Peng Zhengxiang told reporters in detail that in Xifu Village, tourists can take a hot air balloon to watch the countryside in the air, and they can also experience the fun of climbing mountains, fishing and picking fruits, and even taste authentic local dishes.

　　"At present, there are 21 homestays in the village, with 108 rooms, which can accommodate up to 160 people." Liu Juan, the "manager" of Xifu villagers’ hostel, said that the "Huirun" model has brought prosperity to rural tourism and brought considerable benefits to people’s hosts. "In the past, my annual income from raising pigs was only 30,000 to 40,000 yuan. Today, the annual income of the hotel can reach at least 100,000 yuan. " Peng Zhengxiang said happily that it is the secret of its constant source of customers to serve every tourist with concentration and heart and let tourists feel a strong "human touch". In addition, Peng Zhengxiang’s "Quiet Living" will also sell homemade agricultural and sideline products such as tea oil, fermented bean curd and Yangmei wine to increase income. The data shows that in 2018, the host income of Xifu villagers totaled about 1 million yuan, driving the surrounding income to increase by about 2 million yuan.

　　Compared with the traditional single hotel design, the diversity and personalization of homestays can better meet the travel pursuit of modern young people. Walking into the Earth Warehouse in Yanghu Lake in Changsha City, 30 mobile intelligent ecological huts with a strong sense of science and technology are scattered along the banks of wetlands, where visitors can enjoy the perfect integration of nature, science and technology.

　　"The Earth Warehouse has 9 national-level technical patents, including bed lifting system, intelligent door lock system and sewage treatment system." Su Yao, the operator of the Earth Warehouse, said that the Earth Warehouse project will be "smart" to the end, and its design is fashionable and diverse. The key is that it can be placed according to local conditions without destroying the local ecological environment.

　　Secret: chain operation, resource utilization 1+1 > 2

　　"China Shared Accommodation Development Report 2019" shows that the transaction volume of China’s shared accommodation market in 2018 was about 16.5 billion yuan, a year-on-year increase of 37.5%; The number of shared accommodation tenants is about 79.45 million, and the number of service providers exceeds 4 million, maintaining a rapid development trend.

　　With the spurt growth of B&B, who can be the final winner? "At present, many villagers have become farmhouses blindly, which is slightly the same; Urban homestay or cluster effect has not yet appeared, tourists ‘ Viscosity ’ And the influence is not outstanding. " Insiders pointed out that these are common problems in the domestic homestay industry.

　　Judging from the situation interviewed by reporters, the chain operation mode of "Huirun" and "Earth Warehouse" has quite a tendency to break the common fault of this hotel industry. “‘ Huirun ’ Mode passed ‘ B&B +’ The construction of the base has built a villagers’ residence base in Xifu Township, an international camping base in Bancang, a holiday tent hotel in Xiangfeng and so on. " Lin Huan, the person in charge of Huirun Company, said that the biggest feature of the "B&B+"model is to create B&B products with different themes and characteristics according to local conditions, thus avoiding homogenization competition. In addition, the new cooperation mode of "enterprise+village Committee+farmer" is conducive to forming a virtuous circle of high-quality customers+word-of-mouth communication.

　　The chain business model of Earth Warehouse is the trinity of product, brand and operation. "Simply put, brand operation, brand planning and market operation, including the hotel’s service management system, are all exported by the team of Global Warehouse. Investors and project parties only need to sign a contract to pay appropriate management fees, and then they will be carefree. There is no need to consider what to do in the future after the project lands." Su Yao introduced that the Earth Warehouse established in 2015 can lay out more than ten provinces in just four years, which is inseparable from its standardized business model.

　　"The chain of homestays highlights the complementarity of resources and can achieve the effect of 1+1 > 2." The relevant person in charge of the B&B Inn Branch of Hunan Tourism Hotel Association said that the sporadic scattered living alone is far less competitive than the community and clustered B&B. In the view of Vagrancy, a senior "donkey friend", chained homestays can make users feel more at ease in choosing and living in an environment where the credit system is not perfect.

　　Future: High-quality products and clustering will become two mainstream development directions.

　　"Overall, Hunan B&B is still in ‘ Scattered and small ’ The state of. In the context of global tourism, the characteristic homestay tour will become the tourism mode and life experience that people yearn for, and become the new fulcrum and new protagonist of tourism. " Tang Jianxiong, director of the Hotel Management Department of Tourism College of Hunan Normal University, pointed out that the development of the hotel industry in the future will develop towards the trend of pursuing petty bourgeoisie-style boutique hotels.

　　The reporter learned from the major travel agencies in the province that exquisite and high-grade homestay leisure tourism is increasingly sought after by people, and the consumer groups are mainly urban white-collar workers aged 25 to 40. In terms of price, they are willing to "pay the bill" for comfortable and high-grade accommodation, and it is not uncommon for high-end homestays in five-star hotels with a price of 600 yuan ~ 1,500 yuan in the market.

　　With the change of people’s tourism and consumption concepts, many regions in China have begun to sprout the consciousness of forming local regional homestay brands, such as "Moganshan homestay group" in Huzhou, Zhejiang, "Longmenshan homestay group" in Pengzhou, Chengdu, and "Heshun ancient town homestay" in Tengchong, Yunnan. Obviously, quality and clustering have become the two mainstream development directions of the hotel industry.

　　The industry pointed out that building a boutique hotel industry system is inseparable from the innovation of business model. How to reshape the format of Hunan B&B with local characteristics is a difficult problem, but the "B&B+"base construction mode like Huirun B&B and the scientific and technological "Earth Warehouse" mode provide a good inspiration for the development of Hunan B&B.

　　Zhang Xiaojun, president of china tourism association B&B Inn and Boutique Hotel Branch, said in an interview with the media that the B&B industry needs partners, and needs to embrace the new B&B forms that have emerged at the historic moment, and drive them to iteratively upgrade, so as to turn a single accommodation product into a comprehensive cultural tourism consumption product. (Changsha Evening News, all-media reporter Liu Qiongping, intern Zhou Yiran)