How to describe China’s current poetry ecology?

Broadly speaking, we can probably see two diametrically opposite opinions: one thinks that China’s poetry writing is very active now, and it can even be described as prosperity or prosperity. The other thinks that the current poetry is rubbish and the poet is dead.

Positive views mainly come from poets or poetry writers, and the criteria for judgment are mainly textual. The latter is a large number of netizens, or generally called the public, and the standard of judgment is mainly the number of readers. This question is both complicated and interesting. By observing it, we may be able to observe a corner of China people’s spiritual world.

When no one read poetry, why did Yu Xiuhua become popular?

I have to admit that the public really has no enthusiasm for poetry now. Few mass media that pay attention to economic benefits and communication influence will be interested in publishing poems.

The recent news of several poems in Phoenix Poetry Magazine has gone unnoticed.

However, these poems published in the mass media generally have only two fates: nobody cares about them, or they are scolded-yes, not a criticism based on dialogue attitude, but just a cathartic abuse. The more recognized poets and works in the field of poetry, the worse they may be scolded, such as "Don’t talk about people" and "Is this poetry?" Such statements will come one after another.

Check a few poetry reports in The Paper at will, and almost every one has similar comments. This kind of comment is not aimed at the discussion of the poetry text itself, but an outlet of stereotypes, which can be placed under any poetry news.

However, in recent years, poetry has never been absent from several major literary events and even social events in China. Che Yangao, an official poet, won the "Lu Award" in 2010, resulting in a "lamb body"; in 2014, Liu Zhongyang was accused of having an affair before the evaluation of the Lu Award; and then, Xu Lizhi, a migrant poet who committed suicide, and Yu Xiuhua, a poet with cerebral palsy who quickly became popular. These poetic events became the focus of public opinion at that time again and again, but they didn’t change anything except "Poetry is dead" or "Poetry is alive again".

Yu Xiuhua and Xu Lizhi can arouse the public’s strong concern, not only because their own poems are of a certain standard and they write in a modern dimension, but also because of the strong irritating symbols attached to them: cerebral palsy, grassroots, suicide and so on. In other words, this is still the victory of non-poetic text factors.

In fact, when people judge the current poetry as "declining" and "dead", it is because they think that there is indeed a prosperous and prosperous era. This era, closer to China in 1980s, is a classical poetry world, especially the era of Tang poetry and Song poetry.

Xu Lizhi’s death brought the working poets to the public, and the discussion of the bottom culture continued to ferment. The popularity of Yu Xiuhua, a poet, was undoubtedly related to her many symbols, such as cerebral palsy and rural women, at first, while the divorce news was more entertaining and had nothing to do with poetry. China’s contemporary poetry will only attract public attention when it is in the topic, but how much of this concern is based on the poetry itself?

Poetry is a small circle of self-entertainment, but is this circle really small?

It is necessary to review the development of China’s poems quickly. China’s poetry originated in the pre-Qin period, with folk songs and elegant music from the elite, and the Book of Songs was compiled together. The Book of Songs was regarded as one of the limited textbooks officially authorized by the Han Dynasty. Poetry in the Tang Dynasty developed greatly, and there were international poets such as Li Bai, Du Fu and Bai Juyi who had an influence on modern poetry in Europe and America. From the next Millennium to the Republic of China after the collapse of the monarchy, the context of classical poetry was interrupted by the changes of the times and the deliberate actions of Hu Shi and others.

Hu Shi and others were one of the most important elite groups in China at that time. They believe that in the face of the existential threat from the world powers such as Europe, the United States and Japan, if China wants to become a powerful country, it must completely abandon its own traditions and culture and completely embrace the western cultural political system. Therefore, in 1916, they launched the "New Culture Movement", one of which was to give up classical poetry and write new poetry in the newly created vernacular, that is, modern poetry.

The development of China’s new poetry is just one hundred years now. Over the past hundred years, the country has been in turmoil and politics has been complicated. Under the kneading of the times and power, poetry has been tortuous, and it is always difficult to show a clear face.

Until the 1980s, the generation of "misty poetry" such as Beidao, Gucheng, Munk, Duoduo and Yang Lian appeared, creating a poetic era that is still remembered and missed. For more than 30 years from then to now, it is generally believed in the field of poetry that the writing of new poetry has expanded both in breadth and depth, and China’s writing of new poetry has reached an unprecedented height, which can be described as prosperity.

Here, it can be clearly seen that the poets’ evaluation of the current situation of poetry is mainly based on the poetry text, while the masses or ordinary readers mainly focus on poetry, the relationship and distance between poets and the masses, but they all take the 1980s as the comparison object. To put it simply, poets think that poetry is better written now than it was in the 1980s, and the public thinks that poetry is far less popular now. People who read poetry write poetry, and poetry has become a small circle of self-entertainment.

Not to mention the reason why no one reads poetry, is this circle really small? In fact, if you ask any China poet on the scene, he will tell you that there are too many people writing poems now.

Poet column of poetic life

At present, perhaps the most professional pure poetry website in China-Poetry Life website, there are more than 600 poets who set up columns. 600 people don’t seem to be many, but you need to know that you can open a column there, but you have to go through a lot of thresholds: publishing poems, winning prizes, evaluating in the circle, etc., which are mostly grasped by website editors (all famous poets).

For example, there are no more than 10 post-80s and post-90s poets who set up columns on this website, but how many post-80s poets are there? Take Fudan Guanghua Poetry Award, one of the most important college students’ poetry awards in China, as an example. Every year, the number of participants exceeds 700, and the total number of participants in the sixth session reaches 4,200. Even if the repetition rate is half, there are more than 2,000 people. And this is just an award for an age group.

Therefore, each of these more than 600 poets may be followed by a dozen or hundreds of poets of the same type and style. Moreover, around 2013, the Poetry Life column closed the application of column poets.

As for the number of people who write poems, a friend of post-80s poets gave me an estimation method: young people are the main force in writing poems. According to the education data of the National Bureau of Statistics in 2014, there were 28.04 million college students in China in 2015, and there were 280,000 students who wrote poems for every 100 people. Plus junior high school, senior high school, and people in the society (the number of registered people in poetry editions of various local literature forums is more than 10,000), the estimate of 1 million people writing poems is quite conservative.

In addition, I have done incomplete statistics. There are no fewer than 52 well-known poetry awards in China every year (not including the comprehensive literature award). At present, at least 13 colleges and universities have set up new poetry or poetry research institutions.

In fact, it is difficult to count the number of serious poets and people who write poems accurately. Fortunately, we are not trying to give an accurate number, but we just want to get a rough impression: there are many poets or people who write poems.

Are the Tang Dynasty and the 1980s really the heyday of poetry?

Perhaps this is what most people think of as "entertaining themselves in the circle". No matter how big I describe this circle, I can’t dispel their views on the current situation of China’s poetry. After all, where are the two peaks of poetry in the prosperous Tang Dynasty and poetry in the 1980s?

But the question is, is the so-called prosperity and prosperity of poetry really caused by the power of poetry itself? In my opinion, they are all deified to varying degrees.

As we know, in imperial China, especially in the Tang and Song Dynasties, writing poems can be an official. Poetry is the main subject in the official selection examination. It is conceivable that if the college entrance examination or civil service examination is announced today to take poetry creation or criticism as the examination content, then various training institutions and cram schools will offer corresponding poetry courses tomorrow.

On the other hand, in the prosperous time of poetry and song in the Tang Dynasty, is the distance between poetry and ordinary people really closer than it is now? Are there really more audiences for poets and poems than they are now? Not really.

In the Tang Dynasty, poets were of course elites, so the number of poets was not as much as we thought. Based on The Complete Poems of the Tang Dynasty, which contains almost all the poets and poems of the Tang Dynasty, there are more than 2,200 poets and more than 48,900 poems, which is the result accumulated for 290 years.

It is not so easy and easy to become a poetry reader. Classical poetry, a complex literary form, needs a lot of knowledge as the basis for understanding its basic meaning, a lot of reading to cultivate the ability to appreciate and judge its artistry, and more time and money support. Therefore, it is conceivable that in the era of classical poetry, poetry can only belong to a small number of intellectual groups, and the general public who work hard every day are unable and unwilling to appreciate them.

As for the poetic splendor in the 1980s, Kitajima also admitted that it was also abnormal due to special factors of the times and non-literary forces. With the reform and opening up in 1978, China people who had been depressed for a long time needed a carrier to release, and literature and art rushed ahead, and poetry acted as the Depth Charge among them-poetry is one of the most easily combined art forms with pioneers. And the material cost required for the birth of a poem is also the lowest. Compared with painting and playing the piano, a piece of paper and a pen can write a poem.

Because of this, for the current situation of poetry, a more common view is that poetry has only returned to its normal state and its original state. The concept of poetry advocated by the New Culture Movement-poetry should be understood by more people-is only the function and need as a propaganda tool. It is obviously out of date to use this non-literary element (the number of audiences) to measure the current poetry writing.

Why can’t foreign people read poetry, but they don’t like China people to scold poets?

Some international poets I have contacted, including those in Britain, America, Romania, Ireland, Spain and other countries, have all talked about: since the 20th century, poetry has been separated from the public to varying degrees in these countries. Their ordinary people can’t understand the current poetry writing, and poetry collections are not easy to sell.

But no country’s poets have ever faced the same dilemma as China’s poets. On the one hand, in the eyes of China people, poetry and poets are idealized as sacred and detached beings. In the minds of China people, there is an abstract impression of "poetry" and "poet": poetry is beautiful and poets are saints. The sources of this abstract impression are very complicated, including: the classical world, romanticism such as Xu Zhimo in the 1920s and 1930s, obscure poets such as Beidao, Gu Cheng and Shu Ting in the 1980s, and the creation of popular poets such as Wang Guozhen and Xi Murong.

Contemporary poetry and poets can’t fit this impression, so they are often criticized. However, in Europe and America, even if people can’t read the poet’s creation, they won’t deny the current poetry with the blatant reason of "unable to read". However, in China, the variable of "unable to read" varies from person to person, but it has almost become the standard for the public to measure the quality of a poem. What is even more puzzling is that these people who throw out fierce criticism are often the ones who don’t read poetry at all on weekdays.

Of course, poems that are "unreadable" may indeed be untrustworthy, but naturally there may be other reasons, such as readers’ lack of artistic aesthetic ability suitable for current writing, or just insufficient contact or reading. However, readers in China tend to ignore all these possibilities, and then blame the problem on creation, and refuse all explanations from the perspective of authority and experts.

Why don’t western people who don’t read or understand poetry criticize, misunderstand and abuse their contemporary poets like China?

In fact, the experience of poetry in China today is not a special case. The whole intellectual group has had similar experiences to some extent. For example, Dai Jinhua fired at people who "can’t understand" art films before. This experience reflects the overall mentality of China people. Before the 1980s, we were asked to learn from the less educated groups. After the reform and opening up, China people’s self-awareness has been opened, and the degree of knowledge sharing has deepened. At the same time, personal will has been relaxed, and some authorities in the relative security field can gradually be opposed and overthrown.

It’s good to question authority. The spirit of doubt is the starting point of western science and the driving force for the development of western civilization. However, doubts without reasons and grounds can only give birth to a dangerous emotion-anti-intelligence.

Special feature of 1905 film network When it comes to Huang Xiaoming, there are always many topics, especially performances.

Every time there are different possibilities, controversies and approvals. Although the audience often has stereotypes about him, in recent years, these impressions are gradually being replaced. The more core word in him is "volume" — — For the sake of the work, I lost 30 pounds; In order to perform, I recite lines day and night, turning technical terms into muscle memory … …

Hard work always pays off. In the past few months alone, Huang Xiaoming has made great achievements in film and television, and all kinds of famous scenes are not perfect, but they are enough to piece together the present and efforts of "Huang Xiaoming".

The film "The Last Truth" is particularly prominent. He participated in it as a "producer", and the lawyer Ding Yifeng he played was not perfect, but kind and pure enough.

Huang Xiaoming would say that if he met this role before the age of 40, he might not be able to play it well. I just experienced all kinds of ups and downs in my life. Facing the lens of the 1905 movie network, he bluntly said, "I am particularly aware of his desire to get up."

"Ding Yifeng" is like a jigsaw puzzle, and we follow this role, trying to piece together a complete "present Huang Xiaoming". Maybe he’s still the popular person, but he’s just a man. Why should he be perfect?

Enter the "truth"

For the works and characters, Huang Xiaoming is eager to get feedback from the public, and he doesn’t want to be touted. "I think the most important thing about movies is that they are better than expected after the cinema."This is exactly what he felt after reading the script of The Last Truth.

At that time, the producer found Huang Xiaoming with the script. It was not a mass-produced film, and both the screenwriter and the director were newcomers, and the creative process was not easy. Huang Xiaoming read the script and was moved by the story and cried. "I like this story very much."

There is a line in the movie trailer, "black and white, all villains."It seems that there is no distinction between good people and bad people in the whole film, but after every reversal, the story will eventually have an answer, and "reversal and kindness of human nature" is just the key to impress Huang Xiaoming.

But he is very clear that such a story will inevitably have many problems in the face of the market. If he plays it himself, he must support the story. Huang Xiaoming reasoned, "I’ll just help to the end and be a producer." For this reason, he set up a cast and invited NI YAN and Tumen to play the most special relationship in the film, and the story began with them.

He joked that after reading the script, he once envied Jin Ximei from the actor’s point of view. "This role is particularly likely to win the film." Compared with Ding Yifeng, Jin Ximei will be more extreme. "But I like Ding Yifeng very much, the struggle of the little people’s content and the glory of finally choosing human nature."

In order to play Ding Yifeng well, Huang Xiaoming continued the thinnest figure at that time, and even grew a moustache. "I also wore a long vacation hair, which made the character look more decadent."

Performance state

For Huang Xiaoming, The Last Truth was very enjoyable, but it was also very tiring.The film has three important court scenes, directed by the director.LitaigeAlmost all require a mirror to shoot in the end.

This requires a lot of actors’ lines, and the output of long lines is far more than just memorizing them. "You can’t memorize lines silently, because you have to have feelings to take into account the shooting position." Huang Xiaoming asked himself to achieve muscle memory for this passage. For this reason, he recited the words in advance and almost went wherever he went. "I started doing my homework long in advance and took the script with me wherever I went."

More than once, Huang Xiaoming used this most stupid way to complete each role.

Prepare for Japanese study three months in advance for Wind; I read biographies and reports many months in advance for "Chinese Partner" and have been practicing oral English. At least in these films, the final result is good.

Although due to the consideration of the dramatic effect, the scenes of the final trial were edited. Huang Xiaoming watched the finished film, "It was quite touching, and the director shot it very well." Out of the actor’s identity, he saw the scene of his confrontation with NI YAN in court, and they were both deeply immersed in the role atmosphere. The purely subconscious reaction was "really enjoyable".

It’s only now that he talks about the performance state. Instead, he gives himself more immersive relaxation. "Now I especially don’t like to design little tricks for the characters." When I first started performing, in order to impress the audience, he always wanted to design an iconic thing for himself. "Later, I found that it was a superficial thing. Not everyone would have these occasional little tricks. Sometimes it was too deliberate, but it would make many people jump into the theater."

Let yourself into the role to feel, is the only rule of Huang Xiaoming at present.

Ding Yifeng is the third lawyer role he has played in recent years, including the movie The Man in the Wig and the drama The Battle of the Roses. "I won’t let the audience see the same shadow in different roles because I am interpreting it in different ways."

Ups and downs

In Ding Yifeng, there is too much helplessness and resentment. "If I am 40 years old, I may not be able to play this role well."

The role itself has a sense of contradiction. Because of justice, he chose to be an enemy of the law firm, but in order to win, he once gave up justice. "I especially understand his discomfort and helplessness, his inner pursuit and desire for dreams, and finally hope that he will choose kindness and give himself a gift in life."

Perhaps people can only understand when they reach a certain age and have experienced the ups and downs of life. "I am very clear about his struggle for life and his desire to fall and get up."

Looking back at Huang Xiaoming himself, it’s hard to ignore the controversy and the audience’s criticism of his performance. For his part, blx said, "Sometimes I can’t face myself."

In the past, people often teased him and acted in a good film, always rewarding themselves with an overbearing president.Now when it comes to relevance, he just smiles. "It may be largely controlled by his own desires and unwillingness. For example, he feels that he has never filmed an idol drama and has to take it occasionally, but he may not know himself or what others think. Maybe it’s really only after I finish it that I find that some things really don’t suit me. "

"It can make me feel richer and experience more deeply when I shape my role later." Huang Xiaoming seems to have become more transparent, because only after that experience can he have himself now. "It is not easy for me to return to my original position, and it will take a long time to work hard."

A hundred years old

"The director under the stage, please look at me. As an actor, I want to be a century-old shop." In 2020, Huang Xiaoming won the Golden Rooster Award for Best Actor for "Fire Hero", and he still remembered Amway himself on the stage. At that time, he had become the first actor to win the award twice in China film history.

This is Huang Xiaoming’s "volume". Perhaps, as he said, it has been lost, and the process of going back is even more difficult.

He has never changed. In "Chinese Partner", he recommended himself to director Chen Kexin because he felt that Cheng Dongqing was the real reflection of his heart. "At that time, it was the most cruel time for me to be said. At first, Director Kexin didn’t agree with me to play this role." In the end, it took him a month to convince everyone that he was Cheng Dongqing.

In the movie, there is a scene where three brothers get drunk. In director Chen Kexin’s mind, Cheng Dongqing should have a crying scene, but it is not stated in the script. At the shooting stage, Huang Xiaoming cried so hard that everyone couldn’t stop. From the outside, Cheng Dongqing, who was born at the grassroots level, may find it difficult to empathize with the star Huang Xiaoming, but in Huang Xiaoming’s heart, "I totally empathized with him at that moment and broke out all the grievances in my heart."

Even director Chen Kexin recalls that he has been filming for so many years. "This is the most unexpected play, a stroke of genius."

All the "volumes" seem to please, but on the contrary, as Huang Xiaoming said, "For me, we are also in internal friction in life, which is also an effort."

It’s just that today’s Huang Xiaoming seems to have been polished. "Desire and unwillingness have been polished. The only thing that may be unwilling now is that I hope to shoot more and better things."

1905 movie network news The 2021 Shanghai International Film and Television Festival (hereinafter referred to as the Film and Television Festival) is about to open. On June 1st, the organizing committee held a pre-holiday press conference to announce that the preparations for the 27th Shanghai TV Festival, sponsored by the State Administration of Radio and Television, China Central Radio and Television Station and Shanghai Municipal People’s Government, and the 24th Shanghai TV Festival, directed by the State Film Bureau and sponsored by China Central Radio and Television Station and Shanghai Municipal People’s Government, were basically ready. The Shanghai International Film and Television Festival, held on the eve of "July 1st" in the birthplace of the Party and the place of origin, will consciously undertake the mission and responsibility of celebrating the centenary birthday and creating a festive atmosphere. The press conference introduced the highlights of the 27th Shanghai TV Festival and the 24th Shanghai International Film Festival, and announced the list of the Golden Goblet Awards jury of the 24th Shanghai International Film Festival and the first batch of Golden Goblet Awards films.

Pay tribute to the founding of the party for a hundred years and focus on the main theme

Shanghai is the birthplace of the party and the birthplace of its initial heart. The Shanghai International Film and Television Festival held on the eve of July 1st is of great significance. The theme of celebrating the centenary of the founding of the Party will not only be the highlight of the opening ceremony of the Shanghai TV Festival, the "Magnolia Bloom" award ceremony, the Jin Jue Grand Ceremony of the Shanghai International Film Festival and the Golden Goblet Awards award ceremony, but also run through the Magnolia TV Forum and the Jin Jue Film Forum, the Magnolia International TV Program Exhibition and International Film Exhibition, the TV market and film market, the Internet Film Summit and other activities. For example, the special unit of "Hundred Years’ Journey Red Light and Shadow" in the film festival screening section will focus on many excellent domestic films that the Communist Party of China (CPC) led the people of China from standing up, getting rich and becoming strong; The Magnolia TV Forum and the Jin Jue Film Forum discuss how film and television people can choose the right theme and tell good stories to promote the high-quality development of China film and television with the themes of "the new trend of the creation of fine TV dramas in the new era" and "the exploration of the marketization of main melody movies". The film market "red light and shadow, pay tribute to the centenary" celebrates the film poster exhibition of the founding of the Party, and together with the TV market "Ideal Shines on China", it shows the pattern of Chinese film and television creation and production in the new era in another way. "China Film Night"With the theme of "Brilliant 2021", the series of activities look back on the achievements in the field of film and television in 2020 and show the trend of film and television industry in 2021. A group of works and filmmakers praising the new era gathered in Shanghai in June to sing a high-spirited melody praising the founding of the party for a hundred years.

Give full play to the value of the platform and enhance the cohesion of the film and television festival

As the only international A-class film festival in China, the Shanghai International Film Festival bears the spirit of China’s strong recovery and leads the world, and its platform value is increasingly recognized by all parties. This year’s film and television festival will enhance the gathering power of the film and television festival by launching the support plan for young filmmakers, further improving the talent cultivation system, and deeply integrating online and offline.

The Shanghai International Film Festival, with the theme of "basing itself on Asia, paying attention to the Chinese language and supporting new people", will continue to improve the mechanism for finding and supporting talents. The "SIFF YOUNG Shanghai Young Filmmaker Support Program" jointly sponsored by Shanghai Film Bureau, Shanghai International Film Festival and Cannes Film Market will make its debut. This plan will not only give outstanding young filmmakers in China a chance to show their talents and creativity on a larger stage, but also give the international market a more comprehensive and true understanding of the new development of China films.

In 2020, Shanghai International Film and Television Festival faced the challenge brought by the global outbreak of COVID-19 epidemic, and turned it into an opportunity to hold successfully through the innovation of finding a breakthrough online, which provided a reference and demonstration for the holding of global film and television festivals. This year, the film and television festival will further sort out the idea of digital transformation, resume the offline TV market and film market, retain the international film and television cloud market that will open up film festivals and TV festivals, and complete the transformation from "online auxiliary offline" to "online and offline dual platforms". This year, there are nearly 170 registered exhibitors in the TV market, nearly 200 registered exhibitors in the film market, and 401 registered exhibitors in the international film and television cloud market. After the weight reduction, there are 750 exhibitors at home and abroad this year, exceeding the nearly 600 exhibitors in the TV market and film market in 2019. At the same time, overseas exhibitors accounted for 53.4% this year, which was higher than that in 2020. In the future, the market model of online and offline dual platforms will become the new normal.

The film school of Shanghai International Film Festival, relying on the profound resources accumulated by the film festival over the years, invites famous Chinese and foreign filmmakers to share their creative experience with practitioners in the form of master classes to dispel doubts and doubts for fans. This year’s master class will still be conducted in an online and offline way that breaks the boundaries of time and space, allowing Chinese and foreign film masters to communicate on the cloud and present the "ongoing" filmmakers to the majority of practitioners and fans. The online screening of this year’s film festival will present more than 10 new films in Migu Video and bestv.

In order to promote the coordinated development of the city’s film and television industry, Shanghai actively promotes the urban linkage mechanism, creating more entry points and integration points for the film and television industry to obtain social support. Shanghai International Film and Television Festival is a boosting platform for the linkage of the two levels of film and television industries in the urban area. At the press conference, the responsible persons of Songjiang District, Pudong New Area, Putuo District and Lingang New Area introduced the response to the linkage mechanism of Shanghai film and television industry and the experience, plans and ideas of promoting the development of film and television industry in this region through participating in the film and television festival. At the Internet Film and Television Summit jointly organized by Shanghai International Film and Television Festival and Putuo District, China Audio-visual New Media Development Report (2021), 2020 Online Drama Original Program Development Analysis Report and China Online Video Quality Research Report (2021) will be released. During the film festival, Shanghai Science and Technology Film Capital located in Songjiang District will also release China Film Capital Competitiveness Index (2021) and a number of key film and television industry projects. Through the release of authoritative reports, we will further establish the industry vane.

From five new cities to the Yangtze River Delta Film Festival, the radiation power has been further improved

The Shanghai International Film Festival, which is always talked about by fans, has spread from the central city to five new cities: Jiading, Qingpu, Songjiang, Fengxian and Nanhui this year, empowering the new cities to build a quality life for citizens and further enhancing the radiation power of the Shanghai International Film Festival. In cooperation with Lingang New Area, the "Video Drip Lake 48-hour Challenge" was launched for the first time. With the new international popular 48-hour creative video competition, it used the lens of young filmmakers to show the livability and career suitability of Lingang New Area.

In order to further implement the national strategy of promoting the integration and higher quality development of the Yangtze River Delta, this year’s Shanghai International Film and Television Festival has strengthened the linkage between the Yangtze River Delta region and planned a series of activities related to the Yangtze River Delta film industry, such as the "Yangtze River Delta Film Theme Pavilion" in the film market, the promotion and negotiation of film companies and film shooting bases in the Yangtze River Delta, the joint promotion of key films produced in the Yangtze River Delta during the centenary of the founding of the Party, the Yangtze River Delta Film Cooperation Forum, and the Yangtze River Delta screening of the "Belt and Road" film week. Among them, the "Belt and Road" film week pushed the screening activities to Nanjing, Suzhou, Hangzhou, Ningbo and Hefei for the first time. This is the first time that the Shanghai International Film Festival held a film exhibition in a city outside Shanghai during the film festival.

This year, the number of registered films in countries along the "Belt and Road" is 1,136. After the film selection, the outstanding films will meet the audience in various units of the film festival. Relying on the Belt and Road Film Festival Alliance, the Propaganda Department of Pudong New Area District Committee (District Cultural and Sports Tourism Bureau) and the Shanghai International Tourism Resort Management Committee, 20 excellent films were selected from the new films recommended by member institutions of various countries to meet fans with the theme of "opening the heart world", among which 6 films from different countries will be shown in 6 theaters in the Yangtze River Delta region, so that fans in the Yangtze River Delta region can share ". The "Belt and Road" movie night will be held at Shanghai Shendi Cultural Center on the evening of June 16th.

Excellent masterpieces have distinctive features. The registered films have been the most in the past.

Over the years, Shanghai TV Festival and Shanghai International Film Festival have made unremitting efforts and innovations, winning the trust of Chinese and foreign film and television people and film and television institutions. At the same time, the brand’s professionalism, internationality and influence have all jumped to a new high level, and it has become a big platform for Chinese and foreign film and television cultural exchanges and mutual learning, and the people’s achievements in share the world’s film and television civilization. The 2021 Shanghai International Film and Television Festival, held under the background of epidemic prevention and control, actively responded to the challenges brought by the global epidemic and sought opportunities in exchange for the attention and positive feedback from the global film and television industry.

The Magnolia Award of the 27th Shanghai TV Festival received nearly 900 entries from 40 countries and regions. As a professional platform for China TV drama industry to lead the wind and inspire creation, Magnolia Award has always been recognized as a weather vane in the industry. The 10 works shortlisted for the "Best China TV Series" this year are all masterpieces of realism, and 6 of them are dramas with major themes. These masterpieces on the screen show the distinctive characteristics of the times, such as prominent main melody melody and strong positive energy, and create a strong screen atmosphere for the centenary of the founding of the Party.

The 24th Shanghai International Film Festival received a total of 4,443 registered films from 113 countries and regions, and the number of works increased by 750 compared with 2020 and 479 compared with 2019, the highest ever. Of the more than 400 films shown, 73 premiered in the world, 42 premiered internationally, 89 premiered in Asia and 99 premiered in China, totaling 303.

A grand event of the film and television industry and a festival of the people.

Shanghai International Film and Television Festival practices the important concept of "People’s cities are built by the people, and people’s cities are for the people" and adheres to the purpose of being professional, international and benefiting the people. As an important part of the 27th Shanghai TV Festival, "Magnolia Award International TV Program Exhibition" will show 37 excellent international TV programs with a total of about 80 episodes on four channels of Shanghai Radio and Television Station, namely ICS Foreign Language, Oriental Film and Television, Documentary Humanities and Haha Xuandong. Among them, the cartoon exhibition includes the sequel "Shukebeta (Season 2)" which is close to teenagers’ aesthetic interest, and 16 films such as "Douluo Continent" which has a huge fan base on various social media platforms; Overseas dramas include Kiss on the Face, Beethoven the Genius, which depicts the ups and downs of musician Beethoven’s life, and Leonardo’s first season, a biographical work that traces the inner world of painter and scientist Leonardo da Vinci. There are 9 documentaries, including Little Boys, which records China children who are obsessed with nature, science and technology, art, sports and other different fields and their unique growth stories.

In order to expand the coverage of public cultural services of the Film Festival, film screening and TV Festival Huimin screening have entered the "five new cities". Among them, the offline Huimin screening of the 27th Shanghai TV Festival will start on June 6th, with a total of 14 and 25 outstanding TV works at six screening points, namely, Binhai Commercial Center, Jinqiao International Commercial Plaza, Shangbin Life Plaza, Songjiang Yunjian Granary Wenchuang Garden, Fengxian District Museum and Jiading Xiyun Building. The films shown by Huimin are rich in types and themes. The documentary "Little Boys" crew will also hold an audience meeting at Fengxian District Museum and Jinqiao International. From June 3rd, tickets for the Huimin screening of this TV Festival will be reserved free of charge in the "Cultural Cloud" WeChat official account and the official WeChat WeChat official account of each venue.

During the film festival, Huimin screening includes the global port in addition to the above six screening spots. From June 11th to 20th, more than 20 films will be shown.

Tickets for the 24th Shanghai International Film Festival will still be sold online according to the epidemic prevention and control regulations, and the ticket sales rate for each event will not exceed 75%. This year’s film festival will be invoiced at 8:00 am on June 5.The film schedule was released on the evening of June 3.

　From July 1 ST to 2 nd, 2024, the summer test of knowing the car ushered in the challenge moment of "meeting a faulty car on a rainy night". 35 popular models from BYD, Tesla, Volkswagen, Wei Xiaoli, BBA and other car companies participated in the test. In the test, 35 cars drove into the simulated rainy night road at the speed of 60/70/80km/h respectively, and they showed different performances when they encountered the faulty car in front.

The test results show that among all 35 vehicles, 16 vehicles passed the 60-80km/h interval test, accounting for 45.7%. There are 7 models that passed the test at 80km/h, namely: Wenjie M7, Weilai ET5, Aouita 12, Zhijie S7, Wenjie M9, Tengshi N7 and Tucki G6. The first four models have taken the initiative to bypass when encountering a faulty car.

Four Huawei models with ADS PRO V2.0 version: Aouita 12, Wenjie M7, Wenjie M9 and Zhijie S7, all passed the test with a speed of 80 km/h. Among them, the M7 has early warning, double flashing and seat belt pretension at the same time, which gives the driver, the rear car prompt and the in-car pre-protection.

BYD, the car sales leader, looked up to U8, Han EV, Leopard 5 and Qin L DM-i for this round of testing. Among them, millions of luxury cars expect U8 to pass the test at the lowest speed of 60 km/h. The other three models did not trigger the AEB emergency braking when facing the prop-faulty car, and they ran straight into it and failed the test.

Three models of traditional luxury car BBA: Audi Q4 etron, Mercedes EQE and BMW i5, also failed the 60km/h speed test. Tesla’s two models, Model3 and Cybertruck, have disadvantages in rainy days at night because of their pure vision scheme, and failed to pass the test. It is worth mentioning that Baojun Yunduo, an affordable model with an official guide price of 133,800, passed the test at a speed of 60 km/h.

In 2024, the car test was broadcast live, and netizens witnessed the whole process of 35 cars accepting the challenge of "meeting a faulty car on a rainy night". Knowing the car emperor also sent invitations to all participating brand car companies, and car companies can participate in the summer test subjects of knowing the car emperor and ask questions on the spot. At present, other test projects of Chedi Summer Test in 2024 are still in progress, and netizens can learn more details through Chedi App.

Author | Brother Bae

Hello, everyone, I’m Brother Bae! Blow water with you every day, interesting souls, and meet each other from now on!

The million-class luxury car market has always been dominated by Mercedes-Benz S-Class and BMW 7 Series. Who would have thought that Huawei would actually "do things" on this track? This time not with BAIC, but withJianghuai teamed up to build a 5.3-meter-long million-class flagship car "Zunjie".

Seeing this size, I knew that Huawei was serious this time. Huawei has also done its homework on the power system this time, directly abandoning the pure electric layout and switching to the 1.5T extended range scheme.This is to set off a revolution in the luxury car market!

As we all know, it is not easy for Huawei and BAIC to enjoy S9. Pure electric power plus the starting price of 400 thousand makes many consumers flinch. This time, Huawei learned a lesson, directly positioned "Zunjie" in the million-level market, and changed to a more reliable playmate-Jianghuai Automobile.

Look at the configuration,Zunjie is equipped with a 10 rear wheel steering system.And it is standard, and there is no need to pay for unlocking. This reminds me of the amazing steering performance. It seems that Huawei has really spent a lot of money, and it is going to have a "dimension reduction blow" in the luxury car market.

Judging from the spy photos exposed at present, the design language of Zunjie is very interesting. Dumbbell headlights are no longer used in the front face, and Cadillac’s diamond cutting design is used instead.Uplift design of rear section of C-pillarIt reminds people of the old corner of Huo, and this design was later used for reference by Bentley.

The slip-back body lines, the design of high-position taillights, and the English logo of MAEXTRO look quite advanced as a whole. I don’t think this design level is exaggerated at all, saying that it is against Maibakh’s S-class.

The most surprising thing about Zunjie is that it adopts a 1.5T plug-in hybrid power system similar to that of Wenjie M9.. That’s a brilliant move! Although pure electric power is environmentally friendly, the problems of slow charging and endurance anxiety have always been the pain points that plague consumers. It’s okay now. Just refuel when there is no electricity. Who will wait in line to charge after a few minutes?

Moreover, the extended range scheme can greatly reduce the battery cost, which is very helpful to control the price of the whole vehicle. It seems that Huawei really wants to create a "real fragrance" effect in the million-level market.

Domestic cars in the luxury market have always been "more than one’s heart but less than one’s strength". Will the combination of Huawei and Jianghuai become a "dark horse" to break this spell? What do you think of the riders? If Zunjie can really achieve the million-level price, will you pay for it?

Today’s automobile market is full of flowers, and there are so many choices that consumers don’t have to be confined to a certain level when buying a car. Many car owners often complain that the fuel consumption of their cars is too high or the battery life is too poor. It can be seen that this problem is really a big problem, and everyone is very concerned about it in this respect. Let’s take a look at it next.

Let’s look at the appearance of MG7 first. The front face of MG7 looks very stable and elegant. With the deep headlight design, the visual effect is still good. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the size of the car body is 4884 mm * 1889 mm * 1447 mm. The car adopts solid lines, and the side wall gives people a very hard feeling. With large-sized thick-walled tires, the overall visual effect is very delicate. In the design of the rear end, the overall shape of the MG7 rear end echoes the front end, and the taillights are very clean, which is relatively solid in general.

When you get into the car, the interior design of MG7 looks more comfortable, giving people a very atmospheric feeling. The steering wheel of the car is very in line with the interior style, made of genuine leather, and its shape is fashionable and simple. Let’s take a look at the central control. The car is equipped with a clean and refreshing touch-sensitive LCD central control screen, which makes the interior style impressive and conforms to the mainstream aesthetics. The dashboard and seats give people a good feeling. Let’s take a look. The dashboard of this car presents a dignified design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, which are wide and thick, and have good support and comfort.

The MG7 is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 192KW and a maximum torque of 405N.m, with good power performance.

The car is equipped with driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations, which are rich in functions and greatly enhance its convenience of use.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are concerned, you might as well experience it.

Honda 4S group purchase service shop in Waihuan Road, Shunyi District, North City, in order to complete the sales task of manufacturers and get the rebate from manufacturers in the off-season, it is sold to the whole country with the authorization of manufacturers. The 2019 Honda XR-V has a big discount promotion (brand-new commercial vehicles in the last two months), with a maximum discount of 10,000-40,000 yuan. Now there are enough cars in the store, all colors are available, and they are sold nationwide without regional restrictions. The procedures are complete (certificate of conformity, vehicle conformity certificate, Three-guarantee certificate) can be settled all over the country, and it is guaranteed nationwide, providing pick-up service. All procedures go with the car, and there is a gift package worth 8,800 yuan to buy a car. There are no additional conditions for coming to the store to buy a car. Welcome riders to the store to discuss it in detail! Considering that riders from other places have a long journey to buy a car, all riders who come to our store to buy a car successfully will be reimbursed for their one-way travel expenses without any additional conditions. Those who sincerely hope to buy a car can call for consultation or go to the store to discuss it in detail. Welcome to call, we will serve you wholeheartedly.

　　The front face of the 2019 XR-V did not follow the design of the original American standard car, but adopted a more localized design idea, such as adding a lot of chrome-plated elements to the grille and fog lights to create a angular feeling, while strengthening the sports characteristics of the new car head, it further enhanced the young elements.

　　In addition to fine-tuning the appearance details, the 2019 XR-V also added four new paint colors, which increased the paint colors of all models to eight, greatly enriching the choice space of consumers, among which tannin blue and flashing yellow are the main colors of this redesigned model.

　　Appearance: The overall design of Honda XR-V is younger, and the rich and smooth lines make the appearance more layered. Compared with the brother model Binzhi, the design of XR-V is obviously more sporty. In terms of size, the length, width and height of Honda XR-V are 4275/1770/1605mm and the wheelbase is 2610mm, which is the same as that of Guangqi Honda Binzhi. Appearance: The overall design of Honda XR-V is younger, and the rich and smooth lines make the appearance more layered. Compared with the brother model Binzhi, the design of XR-V is obviously more sporty. In terms of size, the length, width and height of Honda XR-V are 4275/1770/1605mm and the wheelbase is 2610mm, which is the same as that of Guangqi Honda Binzhi.

　　In the rear part, the new car continues the design of the current model, but the rear bumper is adjusted, and a penetrating silver plaque is added for embellishment, and the visual effect is more exquisite. In addition, like the new Binzhi, the 1.5T model of the 2019 XRV also adopts a two-way exhaust layout, and the 1.5L continues to adopt a single-side single-outlet type. In terms of body size, because the new car only adjusts the details, its length, width and height are still around 4270*1772*1605mm, and the wheelbase is also 2610 mm.

　　In terms of power, the 2019 Dongfeng Honda XRV cancelled the 1.8L naturally aspirated engine on the cash and replaced it with the same 1.5T turbocharged engine on Binzhi. This engine meets the national 6 emission standard, with a maximum power of 131 HP (96kW). The acceleration of 100 kilometers on Binzhi is only 8.63 seconds, and it can naturally reach this level on the XRV. In addition, the entry-level 1.5L Earth Dream engine will continue to be equipped, and the transmission system will be matched with manual and CVT gearboxes.

　　1. The maximum comprehensive discount during the activity is 40,000 yuan.

　　2. The owner brings his ID card to the store to fill in the vehicle information, and foreign customers need to call the sales manager in advance to go through the formalities.

　　3. Our company solemnly promises that during the activity, we can enjoy the lowest price in the country if we buy any models on sale, and make up the difference if we buy expensive ones.

　　4. All models sold in our store are regular brand-new commercial vehicles. You can enjoy the national three guarantees policy. And can be free of charge in any regular 4S shop authorized by any manufacturer in the country for the first guarantee and subsequent maintenance.

　　5. Due to the north purchase restriction policy, the company is now fully developing the foreign market, and the company can reimburse the travel expenses for the successful purchase of cars by foreign friends. (Reimbursement of one-way fare for two persons with valid bills)

　　6. The company can issue all vehicle procedures on the day of car purchase.

　　7. Foreign customers pick up their cars for free airport shuttle, so there is no need to worry about getting on the road.

　　8. Sales Tel: 17300158513 Address: No.301, Outer Ring Road, Shunyi District, Beishi.

　　The information content published by Che Xun Cheshangtong is released by the dealer himself, and its authenticity and accuracy are the responsibility of the dealer, and Chexun.com does not assume legal responsibility.

[car home Handan Preferential Promotion Channel] Recently, a large discount was ushered in in Handan area, with a maximum cash discount of 28,000 yuan and a minimum starting price of 74,900 yuan. For consumers who are interested in buying Roewe RX5, now is a good time to start. Please click "Check the car price" in the quotation form to get a higher discount.

The exterior design of Roewe RX5 is full of modernity and strength. The front face adopts the family-owned Ronglin Xingyao grille design, with sharp LED headlights and a sporty front enclosure, showing a youthful and fashionable atmosphere. The body lines are smooth, and the waistline extends from the front of the car to the rear of the car, highlighting the sense of movement and muscle. The rear design is simple and exquisite, and the LED taillights are unique in shape, echoing the headlights, and the overall style is fashionable and atmospheric, which meets the aesthetic needs of young consumers.

Roewe RX5 has a length, width and height of 4655*1890*1664mm and a wheelbase of 2765mm, which provides spacious space for the car. The side lines of the car body are smooth, with 18-inch wheels, and the tyre size is 215/60 R18, showing a dynamic and fashionable appearance style.

The interior of Roewe RX5 adopts a simple and fashionable design style, creating a comfortable and technological driving atmosphere. The steering wheel is made of leather, which provides a good grip and supports manual adjustment up and down and back and forth to meet the needs of different drivers. The center console is equipped with a 12.3-inch central control screen, which supports the voice recognition control of multimedia system, navigation, telephone, air conditioner and skylight, greatly improving the convenience of operation. In addition, the car is equipped with USB and Type-C interfaces, two in the front row and two in the back row, which is convenient for passengers to charge and connect external devices. The seat is made of imitation leather. The main driver’s seat has the functions of front and rear adjustment, backrest adjustment and height adjustment (2-way), while the co-pilot seat supports front and rear adjustment and backrest adjustment. The rear seat can be laid down in proportion, providing passengers with more flexible seating space.

Roewe RX5 is equipped with a 1.5T 188-horsepower L4 engine with a maximum power of 138kW and a maximum torque of 300 N m. With the 7-speed wet dual-clutch gearbox, it provides a strong power output and a smooth shifting experience for the vehicle.

To sum up, Roewe RX5 has won the love of many car owners with its atmospheric design, as the car owners in car home said: "First of all, it looks very big, not a little bit bigger than the car, the color velvet silver looks good, drop-dead gorgeous! The side is very beautiful, especially the concave shape of the waistline, which is very beautiful and the front face is domineering! ！”

In February 2020, the good shop landed in A shares.

Xiao Cai, a newcomer to the stock market, was eager to buy this stock. However, after watching the daily limit, he gave up.

Old investors may be worried about missing good stocks, but Xiao Cai, who doesn’t understand the capital market, is afraid that he will become a real "leek" because he can never predict when he will suffer a big drop.

In the end, the good shop became the "Zhu Shazhi" in his mind. Now, this mole has finally fallen off.

"A dream is a dream"

After the listing of Liangpin Store, its share price soared from 11.9 yuan/share at the time of issuance, reaching the highest point of 87.2 yuan/share, and its market value increased nearly 8 times.

Gaochun Capital, which accompanied it to the listing, earned a lot of money. By the end of 2020, Gaochun Capital held 11.67% equity of Liangpin Store, making it the third largest shareholder of the latter.

Cao Wei, a partner of Gaoyan Capital, once talked to the media about the reasons for investing in good shops. He believes that,"Good shops have eaten through the whole value chain of snacks", and at the same time, they have integrated the advantages of both brands and snacks.

Bohu Finance’s understanding of this is that Gaoling Capital takes a fancy to good shops because of its rich zero food category and because of the scale effect of the brand through diversified channels.

Liangpin Shop has built an omni-channel sales model online and offline. It sells 1,000+SKUs through online self-operated and third-party e-commerce platforms, offline self-operated and franchised stores, which can meet the diversified needs of consumers.

The performance of different channels is also relatively balanced. According to the financial report of Liangpin Store, as of the first half of 2021, its online and offline revenue accounted for 51.58% and 48.42% respectively.

In addition, the good shop has built an efficient and unified management system, connecting many nodes such as product research and development, procurement and supplier management, logistics and distribution, store and platform operation in series, forming a relatively complete product management chain.

Reflected in revenue, good shops maintained a rapid growth for three years from 2017 to 2019, from 5.424 billion yuan to 6.378 billion yuan, and then to 7.715 billion yuan, maintaining a growth rate of nearly 20%. In 2020, its revenue also increased slightly, reaching 7.894 billion yuan.

However, the popularity of excellent shops in the secondary market only lasted for a short time.Since 2021, the share price of good shops has gradually declined, with the lowest point of only 31.3 yuan/share, and the market value has shrunk by 22.416 billion yuan compared with the peak period.

The good times are no longer there. After the lifting of the ban on restricted shares in good shops in 2021, Gaochun Capital began to reduce its shares in stages. As of January this year, its shares in Liangpin Store have been reduced to 7.51% of the total share capital.

From heavy positions to running away, the market is not without doubts. As we all know, Zhang Lei, the founder of Gaochun Capital, has been pursuing long-term doctrine and value investment.

With its deep involvement, the good shop has indeed improved qualitatively in many aspects such as store location system and supply chain system upgrade.

Is it because of the change of its investment layout or that it no longer recognizes the growth space of good shops?

Trust is at stake.

The biggest problem with good shops is that they have not built a moat for products.

The customized products it sells are jointly produced by brands and suppliers. Good shops analyze market trends according to the operation of each channel, carry out product planning and research and development, then determine suppliers according to procurement costs and product quality, and the suppliers will carry out production links, followed by quality inspection, warehousing and logistics distribution.

In the whole process, good shops will try to eat and send them for inspection before they are officially put into production until they get the quality inspection report. It also ensures the product quality through the combination of daily inspection, flight inspection and annual assessment.

However, most of the time, the quality of products is controlled by the suppliers themselves, which means that no matter how rigorous the assessment of good shops is, it is difficult to prevent manufacturers from "keeping secrets and keeping secrets".

For food, safety and hygiene are always the first factor. Once there is a problem, consumers’ trust in the brand will also collapse.

In March, 2021, a netizen in Weibo issued a document accusing the chicken sausage sub-package sold in the official flagship store of Liangpin Store of being damaged and containing maggots. After that, the brand customer service contacted the netizen to discuss compensation matters, from only refunding to compensating 1000 yuan, but they were always unwilling to apologize publicly.

Food safety has become a major event, and the process of crisis management has further exposed the brand’s perfunctory and insincere attitude towards consumers.

This kind of case is not uncommon. On the black cat complaint platform, there are more than 1,000 complaints about good shops, and most of them are quality problems.

For good shops, the follow-up treatment is a more headache. For suppliers who have made mistakes, if a good shop chooses to give them another chance, it must consider the acceptance of consumers; Can the taste of the same product be exactly the same if you choose another one in the supplier’s library?

Another problem is that the non-customized products directly purchased by good shops do not actually use good shops as the only sales channel.

In the little red book, there are some notes with "1688 snacks on behalf of the factory, essential for drama!" "I knew I could save a lot, but I knew it too late!" Waiting for the title to clear up, it was praised by thousands of people.

Their content is about the sharing of good shops and foundries. Some of the products purchased by the good shop use brand packaging, but the food information also indicates the contact information of the manufacturer’s name and website.

Wit surfers found factories and shops in 1688, Pinduoduo and other channels, and got the same money at less than 50% discount.

It’s not a big deal to lose some customers. After all, there are more than 2,000 stores in the good shop, which can embrace a steady stream of new customers. However, with the popularity of "1688 homologous goods", there are bound to be more and more consumers who think that good shops are not worth its "high-end" price.

On the whole, although good shops have established a relatively perfect operation mode, "branded" products will never gain 100% trust and support from consumers.

Where is the road ahead?

In the past two years, the channel of heavy positions in good shops has begun to show signs of weakness in the profit return of brands.

In the first three quarters of 2021, the income of good shops reached 6.569 billion yuan, an increase of 18.78% compared with the same period in 2020; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 244 million yuan, an increase of 13.05%.

The gap between these two ratios is mainly reflected in the increase in operating costs in sales and management. Among them, the sales expenses of good shops were 1.252 billion yuan, an increase of 88.43 million yuan year-on-year; Management expenses increased by 93.63 million yuan.

These expenses are mainly composed of rent, personnel salary, transportation and storage expenses and promotion expenses. In other words, good shops spend more on channel construction.

In the first three quarters of 2021, there were a net increase of 69 stores in good shops, including 401 newly opened stores and 332 closed stores.

At the same time, the brand has increased the investment of social e-commerce, and cooperated with many talents such as Simba to distribute products; Start self-broadcast accounts of brands such as "Good Shop Soup Boss".

Combined with its financial data, it is not difficult to see that the various operations of good shops have brought about the expansion of revenue scale, but they have not heard the "echo" in profits.

Faced with this situation, where should a good shop look for a new turning point?

In 2020, good shops began to lay out subdivided tracks, and launched children’s snack brand "Good Food Fairy" and healthy meal replacement brand "Good Food Flying".

However, judging from the semi-annual report of Liangpin Store in 2021, this differentiated route has not brought obvious results to the company. During the reporting period, the sales of snack fairy was 180 million yuan, accounting for 4% of the total revenue; The flying of good products was 94.63 million yuan, accounting for a lower proportion.

In order to achieve the achievement of "high-end snack brand", good shops have also increased their investment in research and development, from 24.3757 million yuan in 2019 to 33.71 million yuan in 2020, and the first three quarters of 2021 have also increased compared with the same period.

In the eyes of many consumers, the snacks in good shops are really good, but there is really no saying which product is so unique that it can make the brand succeed. This is the side effect of "big and complete".

Compared with its peers, the three squirrels are both OEM models, but they have the signboard of nuts; Weilong has spicy strips, qiaqia has melon seeds and tasteless food, and Zhou Heiya also has Zhou Heiya.

The snack food market is huge and scattered. In recent years, many cutting-edge brands catering to consumers’ individual needs have been born, such as Li Ziqi and Wang Xiaolu. Their SKUs are not many, but they have made their own signs with the characteristics of "specialization" and "refinement".

When these new brands take away all the attention, good shops can only be like an old man guarding the newsstand with a big horn, waiting for consumers to hear it. How long does he have to wait?

Content source: Bohu Finance

　　　The earth warehouse in Yanghu Wetland Park is surrounded by green, and staying here for one night in summer has become a choice for many tourists. Changsha Evening News All-Media Reporter Zou Linshe

　　Feel the new forest bath in the homestay with local cultural characteristics; Finding a quiet homestay in the bustling city and feeling the life hidden in the city has become a different kind of enjoyment in summer. In recent years, Changsha has actively transformed its ecological advantages and tourism advantages into development advantages, and a large number of characteristic homestays have emerged, including European, American, Japanese and pastoral homestays. With the development of homestay short rent, the homestay market is becoming more and more popular.

　　A few days ago, reporters interviewed in Xingsha, Yanghu and other places found that the development of Changsha B&B industry is showing new formats such as "quality" and "quantity", chain operation and personalized service.

　　Experience: show personality, people play the card of cultural characteristics.

　　Walking into Yujiadong Formation in Xifu Village, Kaihui Town, you will see rows of neat and clean houses. According to the local villagers’ jokes, a few years ago, it was a place where "the mountains and rivers are not beautiful and the pig excrement stinks everywhere". In 2015, Xifu Village Committee introduced Hunan Huirun Agricultural Science and Technology Co., Ltd. (Huirun Company for short) to activate idle properties by means of village-enterprise cooperation, transform some idle houses into characteristic homestays, and develop the homestay economy.

　　Since Xifu Village took the express bus of B&B tourism, it has become a village-enterprise cooperative tourism demonstration village integrating B&B, parent-child, wild interest and leisure. "The first floor has been transformed into a homestay, and the second floor is used for family self-occupation." Villager Peng Zhengxiang told reporters in detail that in Xifu Village, tourists can take a hot air balloon to watch the countryside in the air, and they can also experience the fun of climbing mountains, fishing and picking fruits, and even taste authentic local dishes.

　　"At present, there are 21 homestays in the village, with 108 rooms, which can accommodate up to 160 people." Liu Juan, the "manager" of Xifu villagers’ hostel, said that the "Huirun" model has brought prosperity to rural tourism and brought considerable benefits to people’s hosts. "In the past, my annual income from raising pigs was only 30,000 to 40,000 yuan. Today, the annual income of the hotel can reach at least 100,000 yuan. " Peng Zhengxiang said happily that it is the secret of its constant source of customers to serve every tourist with concentration and heart and let tourists feel a strong "human touch". In addition, Peng Zhengxiang’s "Quiet Living" will also sell homemade agricultural and sideline products such as tea oil, fermented bean curd and Yangmei wine to increase income. The data shows that in 2018, the host income of Xifu villagers totaled about 1 million yuan, driving the surrounding income to increase by about 2 million yuan.

　　Compared with the traditional single hotel design, the diversity and personalization of homestays can better meet the travel pursuit of modern young people. Walking into the Earth Warehouse in Yanghu Lake in Changsha City, 30 mobile intelligent ecological huts with a strong sense of science and technology are scattered along the banks of wetlands, where visitors can enjoy the perfect integration of nature, science and technology.

　　"The Earth Warehouse has 9 national-level technical patents, including bed lifting system, intelligent door lock system and sewage treatment system." Su Yao, the operator of the Earth Warehouse, said that the Earth Warehouse project will be "smart" to the end, and its design is fashionable and diverse. The key is that it can be placed according to local conditions without destroying the local ecological environment.

　　Secret: chain operation, resource utilization 1+1 > 2

　　"China Shared Accommodation Development Report 2019" shows that the transaction volume of China’s shared accommodation market in 2018 was about 16.5 billion yuan, a year-on-year increase of 37.5%; The number of shared accommodation tenants is about 79.45 million, and the number of service providers exceeds 4 million, maintaining a rapid development trend.

　　With the spurt growth of B&B, who can be the final winner? "At present, many villagers have become farmhouses blindly, which is slightly the same; Urban homestay or cluster effect has not yet appeared, tourists ‘ Viscosity ’ And the influence is not outstanding. " Insiders pointed out that these are common problems in the domestic homestay industry.

　　Judging from the situation interviewed by reporters, the chain operation mode of "Huirun" and "Earth Warehouse" has quite a tendency to break the common fault of this hotel industry. “‘ Huirun ’ Mode passed ‘ B&B +’ The construction of the base has built a villagers’ residence base in Xifu Township, an international camping base in Bancang, a holiday tent hotel in Xiangfeng and so on. " Lin Huan, the person in charge of Huirun Company, said that the biggest feature of the "B&B+"model is to create B&B products with different themes and characteristics according to local conditions, thus avoiding homogenization competition. In addition, the new cooperation mode of "enterprise+village Committee+farmer" is conducive to forming a virtuous circle of high-quality customers+word-of-mouth communication.

　　The chain business model of Earth Warehouse is the trinity of product, brand and operation. "Simply put, brand operation, brand planning and market operation, including the hotel’s service management system, are all exported by the team of Global Warehouse. Investors and project parties only need to sign a contract to pay appropriate management fees, and then they will be carefree. There is no need to consider what to do in the future after the project lands." Su Yao introduced that the Earth Warehouse established in 2015 can lay out more than ten provinces in just four years, which is inseparable from its standardized business model.

　　"The chain of homestays highlights the complementarity of resources and can achieve the effect of 1+1 > 2." The relevant person in charge of the B&B Inn Branch of Hunan Tourism Hotel Association said that the sporadic scattered living alone is far less competitive than the community and clustered B&B. In the view of Vagrancy, a senior "donkey friend", chained homestays can make users feel more at ease in choosing and living in an environment where the credit system is not perfect.

　　Future: High-quality products and clustering will become two mainstream development directions.

　　"Overall, Hunan B&B is still in ‘ Scattered and small ’ The state of. In the context of global tourism, the characteristic homestay tour will become the tourism mode and life experience that people yearn for, and become the new fulcrum and new protagonist of tourism. " Tang Jianxiong, director of the Hotel Management Department of Tourism College of Hunan Normal University, pointed out that the development of the hotel industry in the future will develop towards the trend of pursuing petty bourgeoisie-style boutique hotels.

　　The reporter learned from the major travel agencies in the province that exquisite and high-grade homestay leisure tourism is increasingly sought after by people, and the consumer groups are mainly urban white-collar workers aged 25 to 40. In terms of price, they are willing to "pay the bill" for comfortable and high-grade accommodation, and it is not uncommon for high-end homestays in five-star hotels with a price of 600 yuan ~ 1,500 yuan in the market.

　　With the change of people’s tourism and consumption concepts, many regions in China have begun to sprout the consciousness of forming local regional homestay brands, such as "Moganshan homestay group" in Huzhou, Zhejiang, "Longmenshan homestay group" in Pengzhou, Chengdu, and "Heshun ancient town homestay" in Tengchong, Yunnan. Obviously, quality and clustering have become the two mainstream development directions of the hotel industry.

　　The industry pointed out that building a boutique hotel industry system is inseparable from the innovation of business model. How to reshape the format of Hunan B&B with local characteristics is a difficult problem, but the "B&B+"base construction mode like Huirun B&B and the scientific and technological "Earth Warehouse" mode provide a good inspiration for the development of Hunan B&B.

　　Zhang Xiaojun, president of china tourism association B&B Inn and Boutique Hotel Branch, said in an interview with the media that the B&B industry needs partners, and needs to embrace the new B&B forms that have emerged at the historic moment, and drive them to iteratively upgrade, so as to turn a single accommodation product into a comprehensive cultural tourism consumption product. (Changsha Evening News, all-media reporter Liu Qiongping, intern Zhou Yiran)