Industry event! The 2021 Shanghai International Film and Television Festival kicked off on June 6th.
1905 movie network news The 2021 Shanghai International Film and Television Festival (hereinafter referred to as the Film and Television Festival) is about to open. On June 1st, the organizing committee held a pre-holiday press conference to announce that the preparations for the 27th Shanghai TV Festival, sponsored by the State Administration of Radio and Television, China Central Radio and Television Station and Shanghai Municipal People’s Government, and the 24th Shanghai TV Festival, directed by the State Film Bureau and sponsored by China Central Radio and Television Station and Shanghai Municipal People’s Government, were basically ready. The Shanghai International Film and Television Festival, held on the eve of "July 1st" in the birthplace of the Party and the place of origin, will consciously undertake the mission and responsibility of celebrating the centenary birthday and creating a festive atmosphere. The press conference introduced the highlights of the 27th Shanghai TV Festival and the 24th Shanghai International Film Festival, and announced the list of the Golden Goblet Awards jury of the 24th Shanghai International Film Festival and the first batch of Golden Goblet Awards films.
Pay tribute to the founding of the party for a hundred years and focus on the main theme
Shanghai is the birthplace of the party and the birthplace of its initial heart. The Shanghai International Film and Television Festival held on the eve of July 1st is of great significance. The theme of celebrating the centenary of the founding of the Party will not only be the highlight of the opening ceremony of the Shanghai TV Festival, the "Magnolia Bloom" award ceremony, the Jin Jue Grand Ceremony of the Shanghai International Film Festival and the Golden Goblet Awards award ceremony, but also run through the Magnolia TV Forum and the Jin Jue Film Forum, the Magnolia International TV Program Exhibition and International Film Exhibition, the TV market and film market, the Internet Film Summit and other activities. For example, the special unit of "Hundred Years’ Journey Red Light and Shadow" in the film festival screening section will focus on many excellent domestic films that the Communist Party of China (CPC) led the people of China from standing up, getting rich and becoming strong; The Magnolia TV Forum and the Jin Jue Film Forum discuss how film and television people can choose the right theme and tell good stories to promote the high-quality development of China film and television with the themes of "the new trend of the creation of fine TV dramas in the new era" and "the exploration of the marketization of main melody movies". The film market "red light and shadow, pay tribute to the centenary" celebrates the film poster exhibition of the founding of the Party, and together with the TV market "Ideal Shines on China", it shows the pattern of Chinese film and television creation and production in the new era in another way. "China Film Night"With the theme of "Brilliant 2021", the series of activities look back on the achievements in the field of film and television in 2020 and show the trend of film and television industry in 2021. A group of works and filmmakers praising the new era gathered in Shanghai in June to sing a high-spirited melody praising the founding of the party for a hundred years.
Give full play to the value of the platform and enhance the cohesion of the film and television festival
As the only international A-class film festival in China, the Shanghai International Film Festival bears the spirit of China’s strong recovery and leads the world, and its platform value is increasingly recognized by all parties. This year’s film and television festival will enhance the gathering power of the film and television festival by launching the support plan for young filmmakers, further improving the talent cultivation system, and deeply integrating online and offline.
The Shanghai International Film Festival, with the theme of "basing itself on Asia, paying attention to the Chinese language and supporting new people", will continue to improve the mechanism for finding and supporting talents. The "SIFF YOUNG Shanghai Young Filmmaker Support Program" jointly sponsored by Shanghai Film Bureau, Shanghai International Film Festival and Cannes Film Market will make its debut. This plan will not only give outstanding young filmmakers in China a chance to show their talents and creativity on a larger stage, but also give the international market a more comprehensive and true understanding of the new development of China films.
In 2020, Shanghai International Film and Television Festival faced the challenge brought by the global outbreak of COVID-19 epidemic, and turned it into an opportunity to hold successfully through the innovation of finding a breakthrough online, which provided a reference and demonstration for the holding of global film and television festivals. This year, the film and television festival will further sort out the idea of digital transformation, resume the offline TV market and film market, retain the international film and television cloud market that will open up film festivals and TV festivals, and complete the transformation from "online auxiliary offline" to "online and offline dual platforms". This year, there are nearly 170 registered exhibitors in the TV market, nearly 200 registered exhibitors in the film market, and 401 registered exhibitors in the international film and television cloud market. After the weight reduction, there are 750 exhibitors at home and abroad this year, exceeding the nearly 600 exhibitors in the TV market and film market in 2019. At the same time, overseas exhibitors accounted for 53.4% this year, which was higher than that in 2020. In the future, the market model of online and offline dual platforms will become the new normal.
The film school of Shanghai International Film Festival, relying on the profound resources accumulated by the film festival over the years, invites famous Chinese and foreign filmmakers to share their creative experience with practitioners in the form of master classes to dispel doubts and doubts for fans. This year’s master class will still be conducted in an online and offline way that breaks the boundaries of time and space, allowing Chinese and foreign film masters to communicate on the cloud and present the "ongoing" filmmakers to the majority of practitioners and fans. The online screening of this year’s film festival will present more than 10 new films in Migu Video and bestv.
In order to promote the coordinated development of the city’s film and television industry, Shanghai actively promotes the urban linkage mechanism, creating more entry points and integration points for the film and television industry to obtain social support. Shanghai International Film and Television Festival is a boosting platform for the linkage of the two levels of film and television industries in the urban area. At the press conference, the responsible persons of Songjiang District, Pudong New Area, Putuo District and Lingang New Area introduced the response to the linkage mechanism of Shanghai film and television industry and the experience, plans and ideas of promoting the development of film and television industry in this region through participating in the film and television festival. At the Internet Film and Television Summit jointly organized by Shanghai International Film and Television Festival and Putuo District, China Audio-visual New Media Development Report (2021), 2020 Online Drama Original Program Development Analysis Report and China Online Video Quality Research Report (2021) will be released. During the film festival, Shanghai Science and Technology Film Capital located in Songjiang District will also release China Film Capital Competitiveness Index (2021) and a number of key film and television industry projects. Through the release of authoritative reports, we will further establish the industry vane.
From five new cities to the Yangtze River Delta Film Festival, the radiation power has been further improved
The Shanghai International Film Festival, which is always talked about by fans, has spread from the central city to five new cities: Jiading, Qingpu, Songjiang, Fengxian and Nanhui this year, empowering the new cities to build a quality life for citizens and further enhancing the radiation power of the Shanghai International Film Festival. In cooperation with Lingang New Area, the "Video Drip Lake 48-hour Challenge" was launched for the first time. With the new international popular 48-hour creative video competition, it used the lens of young filmmakers to show the livability and career suitability of Lingang New Area.
In order to further implement the national strategy of promoting the integration and higher quality development of the Yangtze River Delta, this year’s Shanghai International Film and Television Festival has strengthened the linkage between the Yangtze River Delta region and planned a series of activities related to the Yangtze River Delta film industry, such as the "Yangtze River Delta Film Theme Pavilion" in the film market, the promotion and negotiation of film companies and film shooting bases in the Yangtze River Delta, the joint promotion of key films produced in the Yangtze River Delta during the centenary of the founding of the Party, the Yangtze River Delta Film Cooperation Forum, and the Yangtze River Delta screening of the "Belt and Road" film week. Among them, the "Belt and Road" film week pushed the screening activities to Nanjing, Suzhou, Hangzhou, Ningbo and Hefei for the first time. This is the first time that the Shanghai International Film Festival held a film exhibition in a city outside Shanghai during the film festival.
This year, the number of registered films in countries along the "Belt and Road" is 1,136. After the film selection, the outstanding films will meet the audience in various units of the film festival. Relying on the Belt and Road Film Festival Alliance, the Propaganda Department of Pudong New Area District Committee (District Cultural and Sports Tourism Bureau) and the Shanghai International Tourism Resort Management Committee, 20 excellent films were selected from the new films recommended by member institutions of various countries to meet fans with the theme of "opening the heart world", among which 6 films from different countries will be shown in 6 theaters in the Yangtze River Delta region, so that fans in the Yangtze River Delta region can share ". The "Belt and Road" movie night will be held at Shanghai Shendi Cultural Center on the evening of June 16th.
Excellent masterpieces have distinctive features. The registered films have been the most in the past.
Over the years, Shanghai TV Festival and Shanghai International Film Festival have made unremitting efforts and innovations, winning the trust of Chinese and foreign film and television people and film and television institutions. At the same time, the brand’s professionalism, internationality and influence have all jumped to a new high level, and it has become a big platform for Chinese and foreign film and television cultural exchanges and mutual learning, and the people’s achievements in share the world’s film and television civilization. The 2021 Shanghai International Film and Television Festival, held under the background of epidemic prevention and control, actively responded to the challenges brought by the global epidemic and sought opportunities in exchange for the attention and positive feedback from the global film and television industry.
The Magnolia Award of the 27th Shanghai TV Festival received nearly 900 entries from 40 countries and regions. As a professional platform for China TV drama industry to lead the wind and inspire creation, Magnolia Award has always been recognized as a weather vane in the industry. The 10 works shortlisted for the "Best China TV Series" this year are all masterpieces of realism, and 6 of them are dramas with major themes. These masterpieces on the screen show the distinctive characteristics of the times, such as prominent main melody melody and strong positive energy, and create a strong screen atmosphere for the centenary of the founding of the Party.
The 24th Shanghai International Film Festival received a total of 4,443 registered films from 113 countries and regions, and the number of works increased by 750 compared with 2020 and 479 compared with 2019, the highest ever. Of the more than 400 films shown, 73 premiered in the world, 42 premiered internationally, 89 premiered in Asia and 99 premiered in China, totaling 303.
A grand event of the film and television industry and a festival of the people.
Shanghai International Film and Television Festival practices the important concept of "People’s cities are built by the people, and people’s cities are for the people" and adheres to the purpose of being professional, international and benefiting the people. As an important part of the 27th Shanghai TV Festival, "Magnolia Award International TV Program Exhibition" will show 37 excellent international TV programs with a total of about 80 episodes on four channels of Shanghai Radio and Television Station, namely ICS Foreign Language, Oriental Film and Television, Documentary Humanities and Haha Xuandong. Among them, the cartoon exhibition includes the sequel "Shukebeta (Season 2)" which is close to teenagers’ aesthetic interest, and 16 films such as "Douluo Continent" which has a huge fan base on various social media platforms; Overseas dramas include Kiss on the Face, Beethoven the Genius, which depicts the ups and downs of musician Beethoven’s life, and Leonardo’s first season, a biographical work that traces the inner world of painter and scientist Leonardo da Vinci. There are 9 documentaries, including Little Boys, which records China children who are obsessed with nature, science and technology, art, sports and other different fields and their unique growth stories.
In order to expand the coverage of public cultural services of the Film Festival, film screening and TV Festival Huimin screening have entered the "five new cities". Among them, the offline Huimin screening of the 27th Shanghai TV Festival will start on June 6th, with a total of 14 and 25 outstanding TV works at six screening points, namely, Binhai Commercial Center, Jinqiao International Commercial Plaza, Shangbin Life Plaza, Songjiang Yunjian Granary Wenchuang Garden, Fengxian District Museum and Jiading Xiyun Building. The films shown by Huimin are rich in types and themes. The documentary "Little Boys" crew will also hold an audience meeting at Fengxian District Museum and Jinqiao International. From June 3rd, tickets for the Huimin screening of this TV Festival will be reserved free of charge in the "Cultural Cloud" WeChat official account and the official WeChat WeChat official account of each venue.
During the film festival, Huimin screening includes the global port in addition to the above six screening spots. From June 11th to 20th, more than 20 films will be shown.
Tickets for the 24th Shanghai International Film Festival will still be sold online according to the epidemic prevention and control regulations, and the ticket sales rate for each event will not exceed 75%. This year’s film festival will be invoiced at 8:00 am on June 5.The film schedule was released on the evening of June 3.