2024 Beijing Auto Show | China Mobile builds a global car networking service operation system to help future travel.
On April 25th, the 18th beijing international automotive exhibition was officially opened in China International Exhibition Center. China Mobile’s car networking boutique network, the whole ecology of people, cars and homes, and the integration of cars and Lu Yun appeared in this exhibition to share the core advantages and important achievements in the related fields of car networking.
Extend the ability of boutique network and help motorcycle enterprises go to sea.
With the maturity of domestic new energy vehicle technology and the improvement of industrial chain, China automobile industry has shown a strong growth momentum and broad market potential in going to sea, actively expanding the international market, and constantly enhancing global competitiveness and brand influence. According to the data of China Association of Automobile Manufacturers, in 2023, the automobile export volume increased by 57.9% year-on-year, ranking first in the world for the first time, among which 1.203 million new energy vehicles were exported, up by 77.6% year-on-year. As the standard of electric vehicles, networking service is gradually becoming an important trend of industry development.
With the advancement of technology and the improvement of consumer demand, intelligent networked service not only enhances the functionality and user experience of electric vehicles, but also plays an increasingly important role in improving the intelligent level of vehicles, optimizing traffic management and promoting the construction of smart cities. It is reported that the "Connection+Computing Power+Capability" OneTraffic products and solutions created by China Mobile have provided services to almost all mainstream car companies in China, with nearly 60 million networked vehicles connected.
Under the background of China car companies going out to sea, China Mobile is also expanding its rich experience and excellent services in the domestic market overseas with the help of its global partner network, providing car companies with a comprehensive One Traffic solution supporting all-wide area connection management and application services, fully empowering China car companies and helping them to provide excellent travel experience for overseas users. The global car networking service operation system built by China Mobile provides bright services from MNO privatization deployment, global cloud service portal to OEM background management, and has achieved business landing in many car companies.
Ecological Integration, Building the Product System of China Mobile Car Home
Ecological integration is an important part of China Mobile’s toV strategy. Through the global user scale foundation and high-quality customer service experience, the intelligent ecosystem is integrated to build the product system of China Mobile’s people and cars. "Man-Car Home" is a brand-new business model created by China Mobile relying on its own powerful network resources, user operation ability and technological innovation ability, combined with the needs of users and car companies, based on car networking, and through the scene fusion of mobile terminal, car terminal and home terminal, providing car networking information services for car companies and car owners.
Focusing on the applications and rights required by car owners, China Mobile has built a rich ecosystem of people, cars and homes, including cooperation ecology from industry partners and self-owned product ecology, which brings together rich categories such as audio, video, travel and children’s education. In terms of cooperative ecology, it has gathered head resources such as Ai Youteng and many long tail resources. In terms of its own ecology, Mobile provides independent APPlications such as Mi Gu video, migu music, Mi Gu fast tour (games), Mi Gu love singing (karaoke), mobile and family (family control), mobile cloud disk, and the super app aggregation application for people and cars launched at this auto show. In terms of eco-boarding, the mobile boarding solution has many competitive advantages. First of all, it is rich in resources. At present, it has gathered 50+ applications and 1000+ rights and interests, and it is constantly increasing; Secondly, provide a variety of flexible ways of cooperation, including connection+rights, connection+application, connection+application+rights; Finally, in cooperation with China Mobile, it not only realizes the application ecology required for one-time car allocation, but also provides a continuous operation scheme based on the advantage of nearly 1 billion users of China Mobile.
China Mobile’s car-owner business has provided operation services for over 20 car companies and over 12 million car owners. Through cooperative operation, we can provide users with one-stop intelligent life service, and at the same time fully empower car companies, so that car companies can maximize the service of intelligent vehicles.
Intelligent upgrade to help future travel services
With the continuous innovation investment of car companies in the field of intelligent networking, various "cool" applications and services emerge in an endless stream. These novel services have aroused widespread praise from car owners, and the enthusiasm of consumers has pushed up the willingness of car companies to embrace "Internet genes" and accelerated the vehicles to a new highland of intelligence. The increase in the popularity of networked vehicles, the development of intelligent networked technology and the increase in large-scale applications have also put forward new demands for infrastructure such as cloud, network and roadside.
China Mobile actively responded to the requirements of the country to carry out the pilot application of intelligent networked vehicles in Lu Yun, promoted the industrialization development of intelligent networked vehicles, and promoted the integration construction of vehicles and Lu Yun. As the world’s largest operator, China Mobile relies on the world’s largest mobile communication network and powerful information service capabilities to create vehicle-road collaborative solutions for large traffic areas, and relies on BASIC6(Big Data, AI, Security, Integration Platform, Computility Network, 6G) capabilities. Build three networks (mobile communication network, high-precision positioning network, C-V2X network), take intelligent transportation platform OneTraffic as the base, and build N scene applications, such as intelligent networking demonstration zone, intelligent high-speed, intelligent public transport, 5G networked unmanned vehicle, low-speed networked remote driving, etc., aiming at promoting China Mobile’s breakthrough in key technical fields through scientific and technological innovation, promoting the deep integration of digital economy and real economy, and helping industry customers to realize digital intelligent transformation and realize.
As the intersection of transportation power, network power and new energy strategy, the Internet of Vehicles has always been an important part of national strategic development. China Mobile has continuously cultivated and innovated in the field of car networking, and constantly promoted the high-quality development of the industry. (Yongwen)