Behind the MONA M03 explosion in Tucki： the only intelligent driving complete body in the 150,000 class.

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Written by: Zhang Hang

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Editor: Xiao Xiao

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[Text/Financial Circle Society & Dao Ge said Che Zhanghang] In the short video footage, Wang Fengying drank the first glass of wine in his life, He Xiaopeng personally distributed afternoon tea to his colleagues in the company, and Tucki Company also showed a rare smile in recent years. All this is due to the explosion of orders for its new product MONA M03. Before M03 went public, Tucki was in a precarious state, with sales in the first half of the year only one-fifth of the target at the beginning of the year.

This time, the cumulative order of MONA M03 was broken by 60,000 yuan, which injected a shot in the arm to Tucki Company. Why did MONA M03 become an "explosion"?

Back to the product itself, M03 is positioned as a family car with a class of 100,000-150,000, which is undoubtedly the Red Sea market with the fiercest fighting and the largest volume. Everyone says that Tucki is the most maverick among the new forces, and this attribute once made Tucki take a detour. But this time, based on the accurate judgment of the market and users, M03 explored the gap in this Red Sea market with maverick. This paper will also try to compare M03 with Yuan PLUS, AION S MAX and Volkswagen ID3, which are representative in sales and popularity, to explain the so-called "maverick" of M03.

Breakthrough of 0: 150,000-level only intelligent driving complete body

According to the data, before M03 came into the market, there were no models with high-level intelligent driving in 100,000-150,000 passenger cars in China. The M03 is precisely aware of this gap. With the foundation of intelligent driving and cost control settled in Tucki for many years, the top-mounted M03 model with a price of only 155,800 yuan is equipped with NVIDIA OrinX chips and many radars. These configurations together help the M03 reach the full-scale intelligent driving level-—XNGP.

On the other hand, many competitors of around 150,000, namely Yuan PLUS, AION S MAX and Volkswagen ID3, still only have the most basic LCC and ACC functions, and this basic intelligent driving is already standard on the low-priced M03 with a starting price of 119,800, not to mention that the M03 also comes standard with full-scene automatic parking.

Even in the comparison of basic intelligent driving, Tucki, as a pioneer of intelligent driving in China, is better in terms of functional perfection and safety. The unique level of intellectual driving at the same level is M03′ s first trump card, and Tucki’s technical accumulation for many years has also gained the greatest value at this moment.

Pursuit of returning to the essence of trams: long battery life and low energy consumption

As mentioned above, M03 has entered the 100,000-class family car market with the largest number of automobile consumers, and the main function of this type of car is to provide a safe and stable travel experience for the whole family. Therefore, for this kind of consumers, the most critical and important factors when choosing trams are cruising range and energy consumption performance.

It is also compared with the three models mentioned above, namely Yuan PLUS, AION S MAX and Volkswagen ID3. Surprisingly, according to CLTC’s endurance data, the endurance performance of M03 with low profile is equal to or even better than those with high profile of these models.

Coupled with Tucki’s undoubted power consumption control ability, I believe the actual endurance performance of M03 must be better than most competitors. It can be seen that although M03 intruded into the Red Sea, as long as it has made a higher level in the pain points and points that users are most concerned about-battery life and power consumption, it is actually a natural thing to get consumer recognition.

Extra points: ingenious car performance

For Tucki, what you never have to look forward to and will never be disappointed is its car performance, because it has always been the first echelon. Although the chip M03 is 8155P instead of 8295, on the other hand, the car chips carried by Yuan PLUS, AION S MAX and Volkswagen ID3 with the same price are even more backward.

Moreover, the experience of any vehicle system depends on the cooperation between hardware and software. Tucki has been deeply involved in the field of intelligent car machines for many years. Thanks to the advantages of software and hardware, the performance of M03 car machines is absolutely impeccable in the same level. Whether it is the animation fluency, operability of the system or the whole scene voice system, it is a performance of leapfrog.

Unique chassis and appearance? Controversial!

The chassis of M03 is one of the few controversial parts. At the same price, most models are equipped with rear independent suspension, while M03 still adopts the traditional torsion beam form.

Of course, this can be understood as Tucki’s consideration of cost allocation in order to reinforce in other aspects. Moreover, the torsion beam can also achieve a good driving sense and get better rear space through training. But what is puzzling is that M03 puts all the advantages of torsion beam in the trunk.

As a result, M03′ s trunk space is excellent under the combination of torsion beam and hatchback, but the head space of the rear passengers is stretched, which may mean putting the cart before the horse.

Secondly, M03 still carries out the design concept of Tucki’s "Space Star Ship", which was controversial in locating the X9 of MPV.

However, because the positioning of M03 is obviously closer to young consumers, and they are more receptive to new things, the response of this appearance is not so great, but there are still some discussions. As for whether it is ugly or handsome, it is entirely up to consumers to judge.

M03′ s successful summary: uncharacteristic and cost-effective!

Although M03 is controversial in chassis and appearance, it has not affected its sales. The reason is that Tucki really learned to use the user’s thinking to build a car, and realized the product strength by solving the user’s pain points and key points.

In the past, everyone thought that 150,000-class trams were not fully driven physically and intellectually, but Tucki achieved a breakthrough of 0 through technology accumulation and cost control, which was abnormal.

In the past, people didn’t dare to expect the 150,000-class trams to have battery life and smart cars. Tucki still impressed everyone with the battery life and car performance of M03 through technology accumulation and cost control, which is really cost-effective.

Which configuration is worth buying? Push hard and match in the middle!

M03 debuted with cost performance, and the most worth buying is the 129,800 mid-range model. Compared with the low-profile models, there are only 10,000 pieces more, but you can get a permanent magnet synchronous flat-wire motor with a real life increase of 100 kilometers and an upgrade, as well as two main practical configurations: ventilation and heating of front seats and ambient lights.

As for the main difference between the top version and the middle version, it is basically the intelligent driving configuration. As mentioned above, the top version is the complete XNGP, but the middle and low version is also equipped with easy-to-use LCC, ACC and full-scene intelligent parking functions. It may not be the just need of M03 target consumers to get a complete intelligent driving with an extra 26,000 yuan. The official data of Tucki also confirms this view, and 80% of users have purchased the Chinese version.

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